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Features of the production of translated tattoos

Transfer tattoos are a drawing applied to a paper base and protected by a layer of transparent film on the front side. They are easily applied to the skin, last from 4 to 12 days and can be removed. ahead of schedule without much effort. A wide variety of themes, the use of all colors and different effects, including glowing tattoos - all this allows you to choose body jewelry according to your mood and circumstances.

Transfer tattoos: production without secrets

The sticker consists of an environmentally friendly material - paper, on which non-toxic paints are applied on water based that do not cause allergic reactions and remain inert when in contact with the skin. The high elasticity of the transferred image is ensured by a non-aggressive adhesive that retains the clarity of the pattern throughout the entire guaranteed service life. The environmental friendliness of our temporary tattoos is confirmed by the relevant quality certificates, which allows them to be applied even to the skin of young children.

If the buyer orders unique decal tattoos, production starts after the customer's image design is approved.

Order parameters

When ordering in our company, the main parameters are set: the size of the sticker and the circulation. A drawing, color is selected and the possibility of printing on the back of the paper base is discussed useful information, including how the tattoo is applied.

Production time depends on the complexity of the order and current employment production department. Often the manufacturer sets a minimum run, for example, about 1000 pieces. We are focused on our customers and, subject to the technical feasibility, we are considering different options for the volume of the order, including up to 15 million stickers, which can be produced in the optimally fast time.

We usually use drawings in any vector format. We offer images from collections of works by well-known designers in this field or independently develop projects in accordance with terms of reference customer. Ready-made options are accepted. To confirm the safety of the material used, we provide all relevant certificates for transfer tattoos, production is carried out on modern equipment.

The advantage of cooperation with us

We are a manufacturer and at the same time a distributor of our products. Our customers are large companies from Russia and Europe, advertising agencies, shopping centers, small souvenir shops, media portals and others. Thanks to our successful experience, we confidently guarantee.

To run a small office, it is enough register an IP. This will simplify taxation and bookkeeping. The activity of tattooists is not taken out as a separate item, but is equated to treatment rooms.

Therefore, we choose the code OKVED 96.09.– “Provision of other personal services not included in other groups”. If you plan to sell themed accessories, register also code 52.1. – « Retail in non-specialized stores.

A common feature of how to open your own tattoo parlor in Ukraine, Belarus, in Russia is licensing, since tattooing and tattooing are medical services.

In Russia, the studio needs the following documents:

• A certificate from the local administration authorizing work in a particular premises, purchased or rented;
• Permits from Rospozharnadzor and Rospotrebnadzor. The main requirements for the enterprise are the availability of a fire-fighting system, an evacuation plan, and compliance with SES standards. To properly organize work and avoid problems with the Sanitary and Epidemiological Station, read MosMU 2.1.3.001-2001 in advance;
• License for medical activities from Roszdravnadzor. It is issued within one and a half months, subject to the availability of an equipped workplace. As an option, hire a master who already has a license.

Among the prerequisites– sanitary books for employees and regular medical examinations.

To open such a business in other countries, study the recommendations of state sanitary services, documents and laws on consumer protection, consult a lawyer.

room

If you are looking for a way to set up a tattoo parlor without a license, the only option is at home. But this threatens with non-compliance with sanitary conditions and heavy fines. In this case, we are not talking about large incomes.

Choice of accommodation

Fulfill requirements public services easier in the presence of specially equipped non-residential space.

Good options are renting an office on the ground floor of a residential building (high-rise buildings in the "heart" of a sleeping area, any building in the city center), in a shopping center.

Before opening a tattoo parlor, for example in a small town, find the most visited place(near the hypermarket, central square, etc.) and rent an office nearby.

Such establishments are still treated as some kind of underground, so choosing a cheaper place on the outskirts and in basements is risky. They are afraid to come to you.

A profitable tattoo parlor is located not only in places with good traffic, but also close to clusters of potential visitors. For example, in the same building or next to hairdressers, beauty salons, fitness clubs, gyms.

To attract attention, make an attractive sign, pillars at the entrance with a list of services and a work schedule work well. For the development of a corporate identity, the manufacture and installation of a signboard and other outdoor structures, you will need from $ 300.

Requirements for the premises

According to SES, for one workplace need from 12 sq. m. area. To open an office for one master, you will need to rent a room with an area of ​​​​25-30 square meters. m.

Mandatory requirements:

1. Separate entrance;
2. Washable floors and walls to maintain sterility;
3. Ventilation, plumbing.

Ideally, the office should be divided into two parts - a reception for visitors with a mini-shop (10 sq. M.) And a workshop (15 sq. M.)

Rental price - about $ 350 per month, for repairs and implementation sanitary norms you have to invest at least $400.

Basic services and prices

How to open a tattoo parlor and set prices for services?

The most expensive and profitable service is not drawing, but drawing together. Additional services are also needed related to piercings and the retail sale of earrings, tattoo and piercing care products.

• Tattoo - 40-50 $ for an area of ​​90x55 mm (the average size of a cigarette pack, this is a common way to estimate the size of the picture). Artistic tattoo session (2-3 hours) - $70-100;
• Correction of an old drawing - $ 80 / session;
• Tattoo (permanent makeup) – $75-200 depending on the type (tattoo of eyebrows, lips, etc.);
• Temporary henna drawing - from $ 10-12;
• Piercing - $ 8-40. The cheapest service is earlobe piercing. Ear tunnels, cheek and eyebrow piercings cost under $30-40;
• Laser reduction of a pattern from the body - $ 10 / square centimeter.

Tattoo parlor equipment

How to open your own tattoo parlor, and what is needed for this? In the tattoo parlor, in addition to specialized equipment, it is necessary to purchase office equipment, equip a place for the artist to work on creating sketches and a waiting area for customers.

Equipment for the master, appliances, furniture

1. Laser device for reducing drawings - $ 2500-5000. Well-known manufacturers - Lasertech, ND YAG LAZER;
2. Armchair with adjustable height, tilt, armrests - $ 250-300. Inexpensive models used in beauty parlors are offered by Wendermann, Relax, SP Lux, COMFORT, Queen;
3. tattoo machine(2 pcs.) - $ 370-400. Verge, Vlad Blad, WTE, Storm;
4. Pedal for a typewriter - $ 40;
5. tattoo machine(permanent makeup machine) – $500-1000. Bella, Perfect Contour, Biomaser;
6. Autoclave for storing tools - $ 250-350. Black Cat, DMETEC, Tau Steril, Kasimov Instrument Plant;
7. Irradiator for disinfection of the premises - $ 50-60. Armed, Azov;
8. LED lamp– up to 15 $;
9. table for tools - $ 50-70. Hairway, Image Master, Lemi;
10. A computer— $450. HP, Lenovo, Asus;
11. laser color printer-300$. Canon, Pixma, HP;
12. Sofa for clients, a desk and two chairs - $200. "Smart Sofas", Rival, Laguna, VISI.

Expendable materials

Before you open a tattoo parlor, you should purchase consumables for a month or two in advance:

• Needle set for tattooing (50 pieces) - $ 15. Verge, Round Liner, Magnum;
• Tattoo needles(50 pcs.) - $ 25. Easy Click, Biomaser, Bella, Dragon, Goochie;
• Dye– at least 10 colors. One tube of 20 ml costs $ 2.5. To get started, we buy 5 tubes of each color, only $ 125. Brands - Tattoo Ink, Intenze, Millennium Mom's, Tony Polito;
• mehendi paint for temporary drawings (20 tubes) - $ 40-45. Irisk, Satrang, Shelly;
• Piercing needles, clips, needle-earrings - $ 15-20;
• Other little things, like shoe covers, disposable gloves, disinfectants - $ 60.

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How to monetize Instagram?.. Ink 361, a photo printing service from the Netherlands, came up with a new fashionable service called Picattoos.

The business of "photo printing on whatever you want" - Ink 361 - finally thought of what, as they say, "was in the air." Why don’t they just apply Instagram today! Now they have applied it to human skin. And then - mugs, T-shirts - it's not interesting, really.

But really, it’s strange that none of the hipster entrepreneurs had thought of this very simple idea before! If we have long had cakes with instagrams on top of the glaze, coffee foam in the form of various figures, and even again - photos from Instagram, so to speak - edible instagrams, then why not come up with transfer tattoos on the hand (or other harmless part of the body ) with the same favorite Instagram photos?..

Temporary tattoos are very fond of, as you know, children. But you can't go far with children, especially in such a business... And what about young people? After all, it is she who is the main consumer (and diligent sleepless creator) of Instagram content. Young people can use the opportunities offered by the Picattoos service - creatively, rethinking the business idea in their own way - to print a temporary color (or black and white) picture on the body.

For example, as a password to enter a party or disco. Such "passwords" in the form of temporary tattoos have been practiced for a long time instead of tickets for face control of parties and club dances. But what kind of miserable “passwords”-brands are these! .. It’s just a matter of using aesthetically attractive and served with humorous images of beautifully crafted photos from Instagram.

Are Ink 361 and Picattoos another great idea for hipster weddings?

Why not enter the wedding with a photograph of the bride and groom in an embrace, merged in a kiss? .. I carry your bright image in my soul, Valya, and Lyosha pierced your image on my chest!

You don’t need to “prick out” anything - tattoos from Ink 361 photo printing production are inexpensive and wash off quickly, but not from sweat ...

For $14.99 you get a ready-made set of several photos - and if you want to know specifically, a dozen are sent to you - 12 pieces. After all, the client should always have a choice, an assortment - do not forget this basic rule of marketing. (Even if the client doesn't have that choice)...

In order to become a happy owner of a reducible temporary tattoo (12 pieces to choose from), just synchronize your Instagram, your Facebook and visit the Ink 361 website, creating a personal account on it to communicate with the company.

A week after the order, you will receive a letter (free of charge) from the company Ink 361. In the letter (carefully, colored!) You will find sticky and sticky, wet paper with a finished tattoo - 12 pieces. Stick it to the body - and that's it!

Of course, you can only order photos from your personal Instagram stream. No spying on someone else's life, violation of rights, theft, faux pas. Businessmen from the Netherlands, Ink 361, and their Picattoos service have come up with another way - how to monetize content from Instagram and the mass consumer's love for Instagram. And what do we come up with?

12.02.2015

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Even more interesting

Georgina Ryland from Australia draws scenes from movies, cartoons and computer games on her own body and posts her work on Instagram.

In order for each of your words to bring 1.5 thousand rubles, it is not at all necessary to become a world-famous showman or speaker: it is enough to open a franchise of the Bright Point design studio.

The question of how to open your own tattoo parlor became interested in people who are far from this sphere, because today all categories of the population have a demand for such services.

Capital investments: from 270,000 rubles

Payback period: from 24 months

The art of tattooing has been around for hundreds of years.

But only in recent decades the question how to open your own tattoo parlor, began to be interested in people far from this sphere.

After all, if earlier such services were provided mainly to creative people, musicians, informal people, now all categories of the population have a demand for them.

Even a modest office worker under a white shirt can hide large full-color tattoos.

And if there is a dispute, then there is a proposal.

Tattoos have become a kind of fashion accessories.

And in this fashion enterprising people can make money.

This article guide will tell you about it in detail.

Analysis of the current situation in the tattoo industry

In Russia, the sphere of tattoo services is gaining strength and becoming more extensive every year. Professionalism and skill levels are growing with demand.

And it’s no longer enough just to get a tattoo to stay afloat. They need to be done well.

The audience of salons is also changing. Instead of brutal male rockers, girls and even pensioners began to appear more often in front of the masters.

The level of solvency of customers has also changed. Now the majority is ready to pay above the average price if they are sure that they will receive the best quality, and all the documents at the salon are in order.

Although competition with home craftsmen still exists.

People who want to receive services as cheaply as possible, or even for free, will never be lost.

But it is worth noting that there are a number of craftsmen who work at home, but at the same time they do quality work.

Therefore, one should not forget about such competition.

A person from the outside may think that a tattoo parlor is unprofitable due to the fact that their audience is still limited.

And the place on the body for tattoos is not endless.

However, statistics claim that at least 10-15% of visitors return to salons for new tattoos if the working conditions and the master suit them.

We must not forget that at least 70-90% of the tattoo in the future will require correction, even after 7-10 years.

So in addition to those who do "from scratch", already "experienced" people will come to you.

Who is a potential visitor to tattoo parlors?

Interesting fact:
The most tattooed man in the world lives on the Isle of Skye in Scotland. 99.9% of the surface of his skin is covered with a tattoo that repeats the pattern of a leopard skin. The only parts of his body not covered by a tattoo were between his toes and inside his ears.

The main guide in how to open a tattoo parlor is the idea of ​​\u200b\u200bthe main visitors.

After all, the opinion about those who usually get tattoos is very outdated.

Indeed, the passion for tattoos has become literally rampant and it is already more difficult to draw up a clear portrait of the average client of the tau salon.

If only because each service will have its own demand:

• Permanent makeup is done by women aged 25-45.
  At the same time, they are characterized by an average and above average level of prosperity.
• Large tattoos are made mainly by men aged 27-45 with a high income (after all, a quality tattoo is expensive).
• It is believed that men come to tattoo parlors more often.
  It is, but women are not far behind.
  Of the total number of clients, their "percentage" can reach 55-65.

How to open a tattoo parlor: choosing a room

The first thing to understand when choosing a room for a tattoo parlor is finding the right artists.

Clients are ready to go to a specific chosen master not just from different parts of the city.

And sometimes even from different parts of the country!

So it is the selection of personnel that sets the tone.

But this does not mean that it is enough to rent a shack on the outskirts and wait for profit.

In order for the tattoo parlor to attract people not only with the professionalism of the workers and, in general, you deserve only the best reputation, you should adhere to the following points:

• it is advantageous to be located near places of active movement of human flows;
• you need to choose the territory so that it is possible to hang a noticeable sign and install outdoor advertising nearby;
• more comfort and trust of visitors deserves a tattoo parlor, consisting of more than one room - accommodation in the same hall and masters, and the administrator may be convenient for you, but still undignified;
• visitors expect to see a more or less atmospheric institution, so collections of sketches on the walls, themed music and figurines will be an additional plus;
• do not forget that a tattoo parlor is a place for the provision of services for which sterility and compliance with all sanitary and hygienic standards are important;
• the rule of good form would be to equip a small area for guests - put a sofa, coffee table, hang a TV;
• it is not necessary to chase for accommodation in the center, especially since rent on the outskirts is cheaper - but still the central part of the city is more prestigious and more convenient for most customers;
• it is important to take into account the requirements for the most internal equipment in order to obtain permits - each master must have a certain area of ​​\u200b\u200bthe workplace; you also need to have running water, sewerage, and the walls and floor are washable.

What do you need to open a tattoo parlor from advertising techniques?

Due to the rather active competition in the tattoo industry, it is imperative to launch an advertising campaign for a new institution.

You should not save money on this, because the number of your customers and future success in general depend on the investment.

There are several options for promoting a tattoo parlor:

Creation of a high-quality website, as well as publics in popular social networks.

Especially good recognition of the "brand" is increased by publications on the Instagram page.
Bright and original photos of tattoos invariably attract attention.

Be sure to place information about the tattoo parlor in city directories and portals.

But at the same time, it is imperative to set the appropriate targeting, since most of the VK audience are schoolchildren (insolvent).

Do a good job and the flow of customers will gradually grow.

We are looking for employees to open a tattoo parlor

Of course, the main employee is a master tattoo artist.

The documents he needs are a health book and a certificate of completion of tattoo courses (optional). It often happens that the business organizer is a master.

In this case, it is enough to hire a few more assistants in the state:

The administrator receives calls, keeps records, meets guests.

In some salons, they also provide pre-consultation.
Some masters try to fulfill this role themselves.
But rarely will a client be happy if his tattoo artist is constantly distracted by calls.
And for the master himself, this is an extra discomfort.

The cleaner and security can be outsourced by the hour.

It makes sense to install an alarm in the salon, especially if you bought tattoo removal equipment.

How much does it cost to open your own tattoo parlor?

Opening a tattoo parlor is not the most affordable business.

Nevertheless, aspiring entrepreneurs have the opportunity to experiment with the scale of their business.

And if you start with small project with one workplace of a tattoo artist, it is quite possible to get by with relatively small expenses.

How much start-up capital is needed to open a tattoo parlor?

How much money should I invest in a tattoo parlor monthly?

In addition to the contribution of funds to the opening of the salon, the owner needs to invest a certain amount in his business every month.

What additional services to introduce into your tattoo parlor?

The list of basic services of tattoo parlors includes the following procedures:

• creation of new tattoos;
• development of individual sketches;
• cover-up and correction of old tattoos.

But this list can and should be supplemented with other services.

This will allow you to reach a wider audience, compensate for lost money during periods of "stagnation" and simply increase income.

The list of additional services is usually included in the interests of those people who come for tattoos - their tastes are about the same.

Which ones can you bring into your salon?

The most popular related direction for a tattoo parlor.
For this work, you need to hire a separate master who will have the appropriate education.

Removal of tattoos.

Also a popular direction, but not so common due to the high cost of equipment.
However, the service itself is in high demand.
And if you have the opportunity to buy a laser to remove a tattoo in your salon, you should do it.

Original hairstyles.

Visitors to tattoo parlors are often partial to unusual haircuts and other experiments with hair.
This may include weaving dreadlocks, afrokos, shaving temples, dyeing in extreme colors.

1. 
   Often, tattoo parlors, whose name has become a separate brand, begin to sell products for tattooists.
   It can be little things like needles and gloves, or it can be author's typewriters.
   The range will depend entirely on the discretion of the owner.

If you could find a real professional in the tattoo industry in your salon, he can give lessons for everyone.
Each salon can set its own price.
But as a rule, the course costs a beginner $200-300.
However, training is also possible with subsequent employment in the same salon, and in this case, the conditions may differ.

His experience in starting and running a tattoo business

shares a young but already seasoned entrepreneur

in the next video:

Payback of a tattoo parlor

Some aspiring entrepreneurs do not expect the tattoo industry to have a distinct seasonality.

In many sources you will find information that in the summer there is a sharp increase in demand for small tattoos.

Actually it is not.

The growth in popularity for small tattoos in the hot season can only be observed if we are talking about henna painting.

But usually for such an occupation they set up a workplace for one master right in the middle of the embankments or beaches of resort towns.

For normal and serious tattoo parlors, the situation is different.

You need to know that the total number of tattoos made after the beginning to the middle of May will begin to decline. And even more so, the demand for large tattoos will fall.

There are several reasons for this.

The most basic is the need to hide a fresh tattoo from the sun, baths, pools, the sea, and even increased sweating for 7-10 days.

As you know, in the summer it is almost impossible to do this.

A smart entrepreneur will definitely take this into account and find how to compensate for the downtime.

Sometimes you need to put more emphasis on additional services.

And in some situations, it even makes sense to arrange a long vacation.

At this time, masters can take courses to improve their skills, travel to tattoo festivals to advertise their salon, and so on.

Taking into account all the factors that are interested in how to open a tattoo parlor, the question of the payback and profitability of the project is worrying.

Statistically, the enterprise will pay for itself in 2-3 years.

The level of profitability in this case reaches 30%.

A tattoo parlor is not an area that gives instant profit. But in general, this business is considered profitable.

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The fashionable wave of tattooing has again covered the world, and this business can become very profitable and successful. However, having a number of essential and important features, he does not allow himself to be the lot of any entrepreneur who wants to.

Tattoo has long ceased to be perceived as an integral element of the army, bikers, informals or representatives of the criminal world. Today, with its help, people express their thoughts, feelings, worldview. Tattoo is slowly turning into art painting and a special direction of art, tattoo specialists call themselves artists and craftsmen, but salons in the domestic space remain in limbo. And there are many good reasons for this.

Features and pitfalls of business

Before you open a tattoo parlor, it is not at all superfluous to find out that the very concept of a tattoo is not defined in any way in the legislation. For this reason, everyone who wants to do business legally, and not hide in rented apartments and underground establishments, faces a number of difficulties.

1. On the one hand, the salon can be partially equated to a treatment room. This means that each employee must have a valid medical book, but the question of having a medical education remains open.
2. The Sanitary and Epidemiological Service will never miss an opportunity to conduct an extra check in the salon. Back in 1998, the chief state. sanitary doctor (albeit in Moscow) approved some " Guidelines”, according to which art tattoo parlors should be equipped, equipped and functioning. However, entrepreneurs prove that it is almost impossible to follow the requirements and norms laid down there. SES, as a rule, makes claims only to the premises, but also monitors the order of work. And often the regulatory authorities can abuse their position due to the uncertainty of the legislation.
3. The register of labor professions does not contain such specialties as "tattoo artist" or "master of artistic tattoos and piercings." This makes it very difficult labor registration employees and maintaining internal documentation.
4. Even if you yourself consider yourself a good master, but at the same time, you have tried to tattoo only a few close friends, then it is better to invite real experienced artists to work in the salon - with a name and an established clientele, because few will go to a beginner. The tattoo community is special, so very important point reputation will be built.
5. This is a seasonal business. The flow of customers, as a rule, increases during the period of warming, especially before the holidays. But often such visitors come with small orders: a one-time small tattoo, a correction for a previous job, other additional services if you have them (permanent tattooing, tattoos or henna drawings, body art, piercings, etc.). In winter, only real fans and faithful adherents of tattoos can come to you, who consciously choose drawings and are ready to cover almost the entire body with them. And the rest - almost simple.
6. The caste of masters and specialists in their field has a whole set of unwritten rules. For example, they can dissuade a visiting client from getting a tattoo if they see that he is not ready for it or has come following a momentary desire. A drawing should be part of a person, because in ancient times it was not in vain that a tattoo could even change the fate of its owner. Also, many artists have their own forbidden topics ( intimate parts, Nazi themes, etc.). But their main law is considered to be the most responsible attitude to the health and safety of the person who entrusted them to work (as you understand, we are not talking about do-it-yourselfers in the yard or at home).

So, with all of the above, if you still have the desire to create this business, feel free to move on to creating a business plan.

Distribute and organize work properly

As with opening any other business, in order to open a tattoo parlor, you will need to draw up a clear and competent business plan. So you can do for yourself simply step by step instructions actions, predict costs, allocate finances correctly, think about possible risks and ways out of them. Of course, this will greatly simplify your work and save you from unnecessary unforeseen fiascos.

1. Thoroughly study the situation in your city. You need to know exactly how many open and operating salons with similar services already exist, how they function, what their prices are, how many clients, what else they offer besides tattoos, how they survive in winter, what is in short supply, etc.
2. Get involved in legal and financial side question. It will take a lot of effort, nerves and time.
3. Find and prepare a standing room. Do not forget about the requirements for it by the legislature. Think about whether you will rent it (you still have to renovate, design and furnish your salon) or buy it. The latter option, of course, is more profitable in the long run, because then you will already be investing in your property. But it all depends on your financial capabilities.
4. Purchase equipment, materials and other necessary attributes. Decide whether you will deal exclusively with tattoos, or will provide a full range of possible services.
5. Pick your staff.
6. Engage in advertising and promotion.
7. Meet your first client.

In order to raise the image of your salon in the eyes of the target audience and bring in an additional flow of customers, over time you can think about holding various master classes in the field of tattoos, as well as opening your own shop based on the salon, where you can sell equipment, consumables, decorations, etc.

Legal registration of business

Before you open a tattoo parlor, you will have to prepare and arrange everything Required documents. Since you will mainly work with individuals, it would be more appropriate to register as (IP). not so simple and less profitable financially (taxation, etc.), however, this form of entrepreneurship provides more opportunities and prospects for development.

When designing a salon as a treatment room, you will have to take care of a whole package of documents:

• you will need a separate license only for piercing (piercing of the earlobes, wings of the nose, abdomen, eyebrows, tongue and other parts of the body);
• if you have registered a business as an individual enterprise, then the SES may not require employees to have a medical education, but it will require medical books with up-to-date and regularly conducted medical examinations. Moreover, there are unspoken requirements that a client can be tattooed only after providing an appropriate certificate from a doctor (dermatologist or cosmetologist) that there are no contraindications for the procedure (allergic reactions, diseases, etc.). If such a doctor is not on your staff, then you will have to send people for examination to the clinic so as not to risk it;
• choosing a form of taxation (or - a simplified system), opening a bank account for cashless payments, acquiring a seal - these are the standard necessary steps, as with opening any other enterprise;
• Rospotrebnadzor issues you a work permit, and you must obtain registration and certification of OKVED codes (for the entire list of services that will be provided in your salon). You should decide in advance whether you can pull out a business on tattoos alone, or it makes sense to resort to an integrated approach;
• you will need to draw up a production control plan and keep a sanitary log, where data on all checks and other activities (sterilization, disinfection, etc.) will be entered;
• the premises in which you plan to open should be inspected by the commissions of the sanitary and epidemiological service, local administration and utilities, fire supervision and the Ministry of Emergency Situations. You need to have all permits for renting or buying this property, as well as obtain permission from them to be able to run your business.

Having issued the activity, you can begin to deal with organizational issues.

Search and preparation of premises

Rent, as usual, is one of the most costly items in a business. Of course, the more prestigious the location, the closer to the center, the more expensive the prices will be. But the tattoo parlor is just the type of activity where the location of the premises is not such an important point. It is not at all necessary to pay an inadequate price for rent in the center, because people will go to a real specialist both to the other end of the city, and out of town, and even to another city.

Sometimes aspiring entrepreneurs rent space in existing beauty salons, hairdressers, spas or fitness centers. There, your costs will be minimized, and such cooperation can be very mutually beneficial at first. If you want your institution to be completely independent, then you will have to spend a lot of effort finding a suitable room, because it must meet the numerous requirements of the SES, SNIP and others:

• it is necessary that you already have the entire infrastructure and connection to all communications;
• the norms of natural and artificial lighting, ventilation and air conditioning must be observed;
• if the room is located in a residential building, then it must have a separate entrance. Also, based on other sanitary requirements, in the room where the procedures will take place, the floor, ceiling and walls must be washable to ensure sterility. For one workplace of the master, it is necessary to allocate at least 12 square meters. m. area;
• inventory, auxiliary materials should be stored in a separate room;
• it will also be necessary to equip a toilet, a room (utility room) for outerwear and special clothing for staff, and, if possible, a wardrobe with a waiting room.

So, to open a salon, you will need a room of 15-30 square meters. m, which will meet all the requirements and standards government agencies. If you manage to rent a room where a dental or massage room was previously located, then it will be with the conditions as close as possible to what you need.

If this is not your property, then you should not invest in overhaul. Make a small redevelopment so that the craftsmen can work comfortably. The main thing is the atmosphere, original design, but do not copy others, but rather create something of your own. You can make a gallery of your artists' work to decorate the salon.

Equipment and services

The wider and more diverse the range of your services, the more profitable your business will be, and the easier it will be for you to withstand competition and escape from downtime. In any case, first study the existing demand so as not to get into trouble, because equipment and materials cost a lot.

IN basic set you will need include:

• special tattoo machines (it’s better to take professional and expensive ones, because you won’t earn much with cheap ones). Usually the master uses 3 types of machines in his work - one draws a contour, with the help of another he paints this contour with color, and the third one applies shadows;
• sets of needles and paint for tattoos;
• piercing kit;
• apparatus for permanent make-up;
• laser tattoo removal equipment (if you provide such a service);
• packages of flash sets or tattoo sketches;
• stencils for temporary tattoos and paints for body art;
• various consumables and other materials ( disinfectants, analgesics, gels and ointments with the effect of anesthesia, wipes, gloves, sterilizers, shoe covers, medical masks, hats, aprons, sheets, etc.).

If you are going to equip a store for sale, then you will have to take care of installing shelving or display cases. Do not forget about the necessary furniture in the salon:

• table or couch for the client;
• a separate special chair, which will have many modes and the ability to adjust the height, tilt, etc.;
• An LED lamp will help you create perfect lighting that will not distort colors, and you will also need an irradiator to disinfect the room;
• equipment in the sterilization room is also very expensive. Experts say that it is better to use autoclaves, although they are more expensive, since in dry-heat cabinets you can easily ruin the entire instrument.
• also purchase office equipment (a computer for processing pictures, a printer, a telephone), hangers, a sofa or chairs for waiting visitors, a table in the reception area where you can lay out catalogs with descriptions and photographs of your work, a TV.

There are a lot of expenses ahead of you, but that's not all it takes to open a tattoo parlor.

Search for masters

As mentioned above, this moment is almost the most difficult in the whole process. Professionals value their work quite highly and already have their own clientele. Why should they go to you? Unless you can interest them in some way (as a rule, this is expressed in almost half of the revenue).

Lone specialists are a problem in the tattoo business, which is why there are so few really big and successful tattoo parlors. With piercings, body art or permanent makeup, things are somewhat simpler.

However, the personnel issue can still be solved. There are several ways:

• if you yourself are a master, then it remains only to develop a name, style and authority. Your work will speak for itself over time. Experts advise getting at least an average medical education to have minimal knowledge about the anatomy and features of the human body, as well as about honey. preparations. It is also necessary to constantly improve your skills as a craftsman and artist;
• you can train newcomers and future employees (there are quite a few refresher courses or even learning this art from scratch). Each master can form his own "school", and then the students, already practicing, develop their own style and develop in the profession;
• collaborate with other professionals and craftsmen.

Remember that the popularity of your salon depends on the qualifications of those who work for you. Here, mistakes are almost impossible to correct, so you do not have the right to make them.

The salary of masters usually depends on how many clients they serve. That is, with the popularity of the salon, the experience of the master and the increase in the number of satisfied visitors per day, the interest rate will also rise.

You can keep accounting remotely, and whether to hire an administrator and a cleaner - look at the situation.

Promotion and advertising

Due to the specificity of the business and the small client audience, you cannot do without advertising. You need to be heard and known. To do this, you can use a variety of methods: print ads in specialized newspapers, magazines, paste them in the form of posters, leave business cards and advertising booklets in beauty salons and spas, massage parlors, hairdressers, fitness centers. You can also invest in outdoor advertising on buildings and a large beautiful sign.

Create a website and invest in its promotion. Be sure to list all the services provided there, indicate the price list, post photos of your best or exclusive works, and testimonials from grateful customers. Use social media and forums to spread the word about yourself.

There are also specialized tattoo festivals, exhibitions and conventions. Participation in them is necessary and very useful for everyone who wants to thoroughly gain a foothold in this business.

conclusions

How profitable and successful your salon will be depends on who will work in it and how you will promote it. On average, experts estimate the profitability of this business at 20-30%.

Approximate costs

(prices are indicated in rubles)

Now you know how much it costs to open a tattoo parlor. As you can see, the initial investment is very impressive. Depending on the city (capital or small locality, the cost of rent, equipment and other factors, the figure can range from half a million to several million rubles. However, having developed a good client base in the first year, you will recoup investments in your business in 1.5–3 years.

With the right organization of the business and good masterful work, your tattoo parlor will begin to bring a stable high income.