Open a hot dog shop. Hot dog business. Detailed list of equipment and consumables

Reading 7 min. Published on 11.01.2020

The organization of a fast food establishment is a business that is characterized by a consistently high level of demand. With the right choice of the location of the outlet, a skillful approach to promoting the company, you can achieve up to 300-400 dollars of profit per day. Given that the preparation and sale of hot dogs is a business characterized by minimal investment, such a return indicates a quick payback and high profitability.

We organize a business selling hot dogs. Where to begin?

Before starting the process of starting a hot dog business, you should evaluate the market in the selected locality and answer the following questions:

• Who consumes the products of fast food establishments and how numerous is this segment of buyers?
• What are the advantages and disadvantages of competitors and where are their outlets located?
• Where can you buy ingredients for hot dogs?

The outcome of this market research will be right choice locations and competition tactics. At the same time, the larger the settlement, the more significant the number of offices and educational institutions located in it, the higher the probability of business success.

After the decision to create a point for the sale of hot dogs is made, you should proceed to the preparation of documents, in particular:

1. Registration certificate (such a company is usually issued as an individual entrepreneur).
2. Lease contract land plot or premises (without it, it will not be possible to legally register a company).
3. SES permission (the paper must be certified by the signature of the head physician and the seal).

Important point: SES to issue a permit only subject to the provision of documents containing information about the range of products, the quality of raw materials and the cooking process. Moreover, all sellers of fast food outlets will have to undergo a mandatory medical examination and issue medical books.

Where is the best place to sell hot dogs? Choosing the right room

The sale of hot dogs will bring a solid profit only if the point of sale is located in a place with a large crowd of people.

Suitable for this role:

• Leisure parks, tourist attractions, pedestrian areas, beaches.
• Territories near universities, large offices.
• Markets, public transport stops, railway stations, metro stations.

The preparation and sale of tasty sausage buns can be organized within a stationary or mobile outlet. In the first case, you will need to find a kiosk or pavilion with an area of ​​at least 4-5 square meters. In the second, it is enough to organize a mobile cart, which occupies an area of ​​1-2 square meters.

Important point: the mobile hot dog business will be seasonal.

What equipment is needed to cook hot dogs? Is equipment rental profitable?

The purchase of equipment for a retail outlet is the main cost item in the production of hot dogs.

All existing options for devices can be divided into two categories:

1. Adapted equipment , which includes standard ovens, barbecue grills and barbecue grills, which take up little space, are highly mobile and have a low cost (from 150 to 550 dollars).
2. Specialized equipment , represented by hot dog machines and mobile counters, which allow you to quickly prepare tasty and fragrant products with an ideal presentation. However, such devices require more impressive area and are not cheap (from 700 to 2000 dollars).

If the point of sale of hot dogs plans to use adapted equipment, then it is better to purchase it immediately. Specialized devices, due to their high cost, are more expedient to rent, since their acquisition will increase the initial costs and delay the achievement of payback by the business.

Important point: adapted equipment is ideal for mobile outlets, and specialized equipment for stationary outlets.

What ingredients are needed to make hot dogs?

A hot dog is a bun with fried sausage or sausage, which is seasoned with ketchup, mustard or sauce, supplemented with vegetables, cheese, herbs or bacon.

The outlet may sell one version of this quick snack or several varieties of it. Hot dogs on sticks seem very specific, which are convenient to eat without getting your hands dirty.

If we consider the monthly stocks of raw materials for the point of sale of hot dogs, then it will be:

• 150-200 kg of sausages.
• 150-200 kg of buns (they can be purchased at ready-made or bake yourself).
• 25-50 kg of ketchup.
• 15-30 kg of other ingredients.
• 2500-3000 napkins.

Important point: Don't buy everything at once we are talking about perishable products. The complexity of doing business is that stocks will have to be updated regularly.

The purchase of raw materials will generate monthly costs from 700 to 1500 dollars (depending on the quality and agreements with suppliers).

What kind of staff is required to start a hot dog business?

A hot dog stand can be staffed by two shift salesmen and one accountant to handle financial questions and reporting matters. The latter can work on a part-time basis.

Sellers are required to:

1. Boys and girls from 18 to 25 years old or women from 30 to 35 years old.
2. Availability of a medical book.
3. Activity, communication skills and goodwill.

Important point: Cooking hot dogs is a fairly simple event, therefore, it is possible to involve personnel who do not have special knowledge and skills.

Hot dog franchise. Advantages and disadvantages

If an entrepreneur decides to start his own business with minimal risks, then he should consider opening a franchise-based hot dog business.

A franchise is the right to produce and sell hot dogs with the logo of a well-known brand. Profitable franchises are offered to aspiring entrepreneurs by fast food chains such as HOTDOGGER, Nathan'sFamous, and others.

What are the benefits of this choice for business:

• Firstly , proven recipe and technical support.
• Secondly , advertising and promotion, including online advertising, print publications, provision of POS materials.
• Thirdly , the possibility of obtaining equipment for rent on favorable terms.
• Fourth , business and marketing consultations.
• And finally , purchase of raw materials from trusted suppliers at discounted prices.

Among the disadvantages of running a hot dog franchise business is the lack of the right to accept independent decisions and significant franchise costs.

Marketing and advertising: how to quickly promote a hot dog business?

What factors will attract customers to a new point of sale of hot dogs:

1. Availability a large number varieties of buns with sausage.
2. Offering discounts and gifts on the first day of the outlet's operation.
3. Distribution of leaflets and booklets in crowded places.

What will help a hot dog company to build an array of regular customers:

• Perfect quality of finished products.
• The presence of original varieties of hot dogs (with mushrooms, seafood, etc.).
• "Package offers" (hot dogs with tea, coffee, cola, etc.).
• Friendly staff.
• Service efficiency.

Important point: you should consider convenient packaging for hot dogs, and also without fail attach napkins to the order.

You can consider the possibility of accepting mass orders for the delivery of hot dogs to offices. In this case, it will be necessary to provide for the position of a courier in the staff structure.

Business plan for selling hot dogs, what income and expenses should be taken into account?

Experienced entrepreneurs who have managed to establish efficient business on the basis of points for the sale of hot dogs, note the following main expenses of the company in the first year of its operation:

• The construction of the pavilion - 100,000-150,000 rubles.
• Purchase or rental of equipment - 30,000-50,000 rubles.
• Remuneration of employees - 250,000-300,000 rubles.
• Purchase of raw materials - 500,000 -600,000 rubles.
• Marketing costs -50,000-70,000 rubles.

Total annual expenses, given the above in the article, will amount to 1,000,000-1,300,000 rubles.

As for income, here you should be guided by the following calculations:

1. On the day, 80-100 people visit the point of sale of hot dogs.
2. The average purchase check is 60-80 rubles.
3. If the pavilion is open seven days a week, then in a month it will bring the entrepreneur 180,000-200,000 rubles of income.

Total annual income will amount to 2,000,0002,200,000 rubles.

The above scheme for creating and selling hot dogs seems to be a profitable and simple business option for aspiring entrepreneurs. Already in the first year of operation, the outlet can bring its owner up to 1.2 million rubles of profit, and its payback will be achieved in the first few months of operation.

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Classmates

Adherents of sports and newfangled diets are actively fighting fast food, criticizing such food in the media and the Internet, as well as on TV screens.

However, sausages in dough are popular in many countries, and the hot dog business is highly profitable.

What is a hot dog?

A traditional hot dog is a sausage that is baked or fried in dough, sometimes put in a notched bun.

Often some additional ingredients are added to the bun. Usually it is a little grated cheese and some greens: parsley, onion or dill.

Ketchup, mayonnaise or mustard is added to the top of the hot dog, taking into account the tastes of the buyer.

But now there are many options for what a hot dog for sale can consist of:

• sausage, sausage are put as the main filling, and you can also put a cutlet or steak in a bun;
• as additional ingredients, in addition to cheese and greens, mushrooms, stewed onions and carrots, some kind of salad, for example, Korean, are also added.

Very promising business

The idea of ​​opening a fast food outlet is very attractive, as this profitable business there are many advantages:

• Sausages in the dough - the most popular product, and will always be in demand. The composition of this product can be easily diversified by adding different fillings, which will help attract additional customers.
• The hot dog business is ideal for aspiring entrepreneurs. Moreover, this project does not need a large start-up capital. To start this business, 70,000 rubles will be enough.
• In this business, 90% of success depends on the right location. Therefore, it is necessary to study the catering market in a single town where it is planned to organize the sale of fast food.

How to start a business?

Before starting any business, a plan must be drawn up.

Here it is important not to make mistakes with the calculations, since it is necessary to know the upcoming cash costs:

• First of all, you will need to buy special equipment;
• choose a good "passing" place;
• make a list necessary products and find reliable suppliers who will supply them at the best price.

There are several options for selling sausages in dough or in buns:

• sale of hot dogs is possible from a regular trolley under an umbrella;
• if the initial capital allows, the product can be sold from a trailer van on wheels;
• you can equip a fast food cafe.

It all depends on how much you plan to invest initially in this business.

If 50 thousand rubles are enough for selling from a trolley, then investments for cafe equipment can grow up to 500-700 thousand rubles.

Grill required for sausages in dough

The business plan should include the purchase of the necessary equipment.

To cook hot dogs, you need a grill with a recess that allows the product to turn into the desired shape.

The grill works quite simply:

• sausages are placed in the apparatus;
• if necessary, add mushrooms, cheese or herbs;
• pour the dough of the desired consistency on sausages;
• close the grill lid;
• after 1 min. the product is ready.

Specialized counters

If the initial capital is small, then special mobile counters can be used.

They cost from 45,000 to 70,000 rubles. True, you will have to use buns instead of dough.

There are two types of this equipment: electric and gas.

It is necessary to choose equipment, taking into account the place of the outlet:

• The electric counter has two steam tanks. One of them is designed for heating buns, and the other for making sausages. At the bottom there are shelves and compartments in which it is convenient to store products, it also has a transparent showcase. This counter on wheels is powered by electricity. Equipment productivity - 60 portions per hour.
• But it is not always possible to connect devices to the mains. In such cases, you can purchase equipment that runs on gas. The gas counter is similar to electrical equipment in terms of the principle of operation and main characteristics. Its advantage is that this device is more mobile.

A mobile point of sale, in addition to equipment, must also be provided with an umbrella from the sun and a chair for the seller. Be sure to have paper napkins and bags.

How to properly set up a business?

You can start trading only after all the necessary permits have been obtained.

The seller must have a sanitary book.

There is a whole list required documents for such a diet:

• registration certificate legal entity(LLC or IP);
• permission to sell ready-made food products issued by the city administration;
• if the point will be located on the land of the municipality - a lease agreement with the administration;
• agreement on electricity, water supply and waste disposal;
• the conclusion of Rospotrebnadzor and the list of manufactured products, acting as an annex to it;
• conclusion on compliance with fire safety standards;
• the act of registration of the cash register from the Federal Tax Service;
• product quality certificates provided by suppliers.

The point of sale should only have copies of all documents that may be useful for any inspection by supervisory authorities. The originals must be kept.

Where is the best place to trade?

It is best to sell hot dogs in crowded "walk-through" places.

Trade is especially good on the beaches and in parks, near railway stations.

Students are happy to buy them near educational institutions.

Profitability calculation

A regular grill holds 6 hot dogs. He produces a maximum of 300 servings per hour. The most inexpensive device can be bought for only 2000-3000 rubles.

In total, the initial costs will require 50-70 thousand rubles.

Selling sausages in dough is a pretty profitable business.

Their cost is 12-15 rubles, and you can sell for 40-50 rubles.

This means that from the sale of each portion there will be a profit of 25-35 rubles.

If every day you sell 100 servings (this is the minimum in the "passing" place), then the net profit will be 2500-3500 rubles.

Monthly income will be from 75,000 to 100,000 rubles. That is, after 2 months, the initial investment will fully pay off.

Even these approximate calculations speak of the prospects of this business. The main thing is to choose the right place for selling fast food.

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Having opened your point of sale of hot dogs, you can fully count on three hundred dollars of daily revenue. Not bad, isn't it? However, in addition to directly hot dogs, which are sausages in a dough (bun), you can trade pies, pancakes, pizza, boiled corn, donuts. In a word, everything that can be quickly wrapped around the cheek, chewed, satisfy hunger and enjoy. In this article, we will cover the topic in detail: How to open a hot dog shop from scratch » on favorable terms.

About opening a point for the sale of hot dogs

A hot dog must necessarily consist of a sausage (sausage) poured with ketchup (sauce) and a crispy bun. All this gastronomic splendor must be brought to high temperature- a cold hot dog is nonsense.

Such a food product came to us from across the ocean (USA), where some time ago there was a fashion to eat on a quick hand. And since then, very firmly established itself in the market. Hot dogs - tasty and satisfying - a favorite " delicacy» travelers on the road and students sitting through boring lectures. It is not surprising that at almost any railway station, or student canteen, you can find this dish - a hot dog.

Open a point of sale selling hot buns with sausage in sauce, or pancake - will not be difficult. Investments are minimal, and profitability is maximum. After all, everyone wants to eat. This is not spiritual food for you, without which many people manage for years, decades, or even do not resort at all during their lives. Bodily food has already become a real drug, without which even a few hours, not many can live.

On human weakness, respectively, and you can build a successful business. You don't have to come up with something extraordinary. An ordinary diner is a real “gold mine”, which has been practiced in Western countries for hundreds of years.

To start a business, you need to choose a good place. And a successful place can be only on one basis - high traffic of people. Moreover, it does not matter whether they are businessmen or students. Both those and others are always busy and do not have time for a full meal. Snacking on the go with a hot dog for them - and breakfast, and lunch, and dinner - the ideal target audience.

In addition, it is very important that hot dogs are not only tasty (for this, it is enough to fry the boot), but also healthy. And for this you have to try. For example, use not ordinary flour, but whole grain. State chicken eggs, replace with domestic testicles. And sausages are imported from Germany and Austria. However, with this approach, you will lose customers. After all, the cost of such products will increase several times, which will inevitably force you to increase prices. And for a hot dog that costs two dollars, no one will pay, even if you explain to them that all the products used in hot dog production- natural. Well, our "brother" does not want to overpay for healthy product preferring to buy the cheap stuff, even if it's unhealthy. One gets the feeling that people want to send themselves to the other world as soon as possible, is life so unbearable?!

Therefore, you can safely use low-quality first-grade flour, refined sunflower oil, sausages from a local wholesale warehouse, a local culinary loaf - customers will only thank you, or rather, they will buy a hot dog from you.

No business starts like this, just in words. It is necessary to draw up a detailed business plan, where everything will be painted point by point:

• Kind of activity;
• place of trade;
• products;
• the ingredients used and their cost;
• final product price;
• equipment;
• employee salaries and so on.

Therefore, a lot of time should be devoted to drawing up a business plan. And best of all, adhere to the principle of division of labor. If you are not strong in economics and business planning, entrust this work to a professional. And do your own recipe for a delicious hot dog.

It is only worth noting that in order to open a point for the sale of hot dogs and related products, you will need not less than two thousand dollars.

Success requires placing the dot in a crowded area. Although, if we are talking about a big city, where all the places are crowded, this advice can be seen as a truism. It is a completely different matter if you live in a small village - there is simply no need to look for a place - everything is in plain sight in the village.

The irony is that the more locality, the more difficult it is to sell the product, as there are many competitors. And, not necessarily we are talking about manufacturers of hot dogs. Any distraction is already a big minus of potential customers for you. Only aggressive and viral advertising can save this situation.. There is no point in ordering expensive advertising in agencies. You can only be helped by His Majesty a chance, a coincidence. But all these arguments are from the category of metaphysics. And in fact, we have hundreds, thousands of hungry people who run to eateries during lunch break. Why shouldn't your hot dog stand be such a diner?

simple arithmetic

During the day, you can serve half a thousand satisfied customers. The cost of one hot dog is one dollar. Having made simple arithmetic calculations, we get that the daily amount of revenue, hypothetically, can be five hundred dollars. If you work in this mode every day for a month, the result will be an incredible figure - fifteen thousand dollars. However, this is only hypothetical. Who is able to work twenty-four hours a day for a month? Only a robot?! In order for your diner to work around the clock, you will need at least two sellers - and this is already five hundred dollars that go to wages. And if we add more expenses for rent, purchase of equipment, raw materials, then about two thousand dollars can still be deducted from the proceeds received. But even in this case, you will get a fantastic profitability.

What you need to open a point for the sale of hot dogs

To open your own hot dog shop you need to follow these simple steps:

• register as an entrepreneur;
• collect documents from the sanitary service of epidemiology;
• make a list of products offered;
• make a merchant card;
• negotiate with suppliers;
• obtain a license to sell alcoholic beverages (if necessary);
• draw up a lease agreement.

Location and equipment

As mentioned above, the place for trade should be crowded (shopping malls, city parks, squares, beaches). As a point of sale, you can use a mobile barbecue cart.

Equipment for the production of hot dogs:

• gas and electric racks;
• barbecue machine;
• trailer cafe.

In total, your equipment costs should not exceed three thousand dollars.

Wholesale purchase of products (raw materials) for cooking hot dogs:

• sausages and sausages - 200 kilograms per month;
• bakery products and cheese - 200 kilograms per month;
• fillers and seasonings - 20 kilograms per month;
• paper handkerchiefs - 5,000 pieces per month.

In total, for the purchase of raw materials you can go up to one and a half thousand dollars.

For a mobile rack, one seller will be enough, which can be you personally. In the case of a stationary point, it is recommended to hire two people - cashier and seller.

Selling sandwiches with sausage or sausage is very promising, because this business is practically not represented in the catering market. One outlet with such a product can bring its owner about 300 conventional units daily. Often hot dogs are an addition to a hamburger, crumpet, etc. There are not many establishments whose specialization would be based only on such sandwiches, and the business of such places is often based on seasonality.

The implementation of sandwiches is carried out mainly by individual entrepreneurs. However, there are also large companies in the market.

Experts point to some reasons for the low popularity of hot dogs.

One reason is that the sausage sandwich is less popular than the hamburger, for example. But any business can be made popular. To make this business successful, first of all, you need to change the choice of raw materials used. The same applies to gas stations. It is best to use imported raw materials and imported gas stations, but you can come up with something of your own that would not be inferior in quality and taste.

When this type of business began to appear on the market, imported raw materials (sausages, sausages, ketchups, etc.) were used to fill buns. However, gradually, outlets switched to domestic everyday products, and hot dogs lost the taste qualities that were inherent in them when using imported products.

To open a hot dog (hot dog) business, you need to complete the following documents:

• Registration;
• lease agreement;
• Permission from the Sanitary and Epidemiological Service for retail trade;
• Individual card;
• Indication of the main types of products sold (calculation);
• Indication of the main suppliers of products;

When trading alcoholic drinks You will need additional permission to carry out this type of activity.

Stage 2. Location

A place for the sale of products - a fixed counter, or a mobile kiosk. It is best to place it in the most crowded place. In order for a business to develop successfully and constantly generate income, it is necessary not just a place with high traffic, it is necessary that the consumer does not rush anywhere, but simply walks. Such places include:

• Shopping or entertainment center;
• Amusement park;
• Pedestrianized street;
• Recreation places (forest parks, historical landmarks, advantages of the city, etc.);
• Stadiums, cultural events;

The area of ​​the pavilion should be from 1 to 2 square meters. Fixed counters cover an area of ​​3 square meters. In addition to the outlet, it is also necessary to install a bin or other container for the purpose of collecting garbage.

Stage 3. Equipment

Sandwich equipment can be special and customized. Adapted equipment is the so-called installation for the manufacture of shish kebabs, sausages and other meat products (barbecue). Such equipment can only be used when placing a kiosk in an open space. The advantage of adapted equipment is its cost (from 170 to 500 conventional units), ease of use and mobility (ease of movement and transportation).

Barbecues are good to use on holidays. The device is easily transferred from one point to another. In summer, during the influx of tourists, barbecues can be placed on the piers, from where motor ships depart with excursions.

Special equipment includes an apparatus for making a hot dog, a thermal trolley on wheels. Trolleys are electric and gas. The electric cart must always be connected to the mains, and in connection with this, there may be difficulties with movement and mobility. The gas trolley is powered by a gas cylinder that is attached to it. Such counters move quite easily, but it is constantly necessary to monitor the gas. Such equipment costs from 500 to 1,000 conventional units.

The size of the counter is small - 0.50.6 square meters.

The advantage of hot and fresh sandwich makers is that the products are produced very quickly. The cost of the apparatus is 1,000 conventional units. Often, this equipment is installed in large centers where other products are being sold.

You can also think about purchasing a full-fledged cafe in a trailer. This cafe has an area of ​​6 to 10 square meters. The price ranges from 2,000 to 10,000 conventional units. The price depends on the completeness.

Stage 4. Raw materials

The main raw materials are bakery products and sausages. Raw materials are often purchased from domestic companies. Depending on the will of the consumer, products can be sold in addition to additives. As additives are used:

• Ketchup;
• Mustard;
• Mayonnaise;
• cucumbers;
• Carrot;
• And other additives;

A hot dog with additives acquires new taste qualities and becomes more appetizing. However, these additives increase the price of the product.

To reduce costs, many prefer raw materials from local producers. Monthly, one kiosk will need 120-250 kilograms of sausages and bakery products, 25-50 kilograms various kinds ketchups and mayonnaises, 2.500-5.000 handkerchiefs.

The price of raw materials will be from 720 to 1,500 conventional units.

Stage 5. Personnel

To sell sandwiches, it will be enough to have 1 seller per 1 outlet in the state. Such counters do not have cash registers.

However, to sell products in a non-mobile counter, several employees will be required, one will stand at the checkout and count customers, and the second will do the cooking. This is also due to the fact that it will be difficult for one person to deal with both calculations at the checkout and prepare hot dogs and other related products (potatoes, hamburgers, soda, juices).

All employees are required to undergo a medical examination before starting work. Each employee must have a health card.

The St. Petersburg market is represented by about 50 outlets with various formats that sell hot dogs.

Outcome:

For the stable operation of one counter daily throughout the month, it is necessary:

1. Sausage, sausages - from 120 to 250 kilograms;
2. Ketchup or other additional product - from 25 to 50 kilograms;
3. Napkins - from 1,000 to 5,000 pieces;
4. Bakery products - from 120 to 250 kilograms;

Costs - from 720 to 1,500 conventional units.