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Many businessmen who plan to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not everyone dares. The reason for this is often a lack of Money for initial investments, because everyone knows that without initial capital it will not be possible to bring your business idea to life. At the same time, in our time there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, large sums of assistance should not be expected, but what is offered in the form of subsidies can be considered quite a decent amount to start a business. The main thing is to spend your money wisely and implement a really good business plan for the training center.

If a Russian citizen is going to start his own business with a small initial investment, you can try yourself in the field of education. At the same time, it is not even necessary to be an experienced teacher to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can be an administrator in order to save on salaries.

Premises and furniture

When it comes to a training center, you don't need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point that should contain a business plan for a training center should be the selection of experienced personnel. But besides this, students must be provided with a good environment in which it will be pleasant to study. To do this, you need to purchase high-quality and modern classroom furniture.

Do not forget about the need for a sufficient amount of free space. The space for the study center should consist of several rooms, so rent will be a significant cost item.

As a rule, the center for the training of all comers consists of premises such as a reception area, where an administrator's desk and a waiting room with upholstered furniture will be located, several classrooms, depending on how many groups are planned to be recruited, as well as a rest room for employees. replacing the teacher's room, and a bathroom.

These are the main premises that will be difficult to do without. You may also need additional rooms, although here it all depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important. It is possible to open a training center in a residential area, but it is important that it is easy to find. It is unlikely that people will take a long time to look for a house in which classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and on business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified personnel. If a businessman has acquaintances who are teachers, this is great, since you can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready for a part-time job, since the salaries of specialists, unfortunately, are quite low.

The training center will be in demand if it offers its clients a special training program. It can be developed in conjunction with experienced professionals. It is important that the training center is different from what other institutions of this type offer. This is the only way to win in the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, it is necessary to correctly draw up all the paperwork.

Moreover, when it comes to educating people, additional licenses that are issued to educational institutions for the ability to provide services of this type can play a large role.

But first, a businessman must register as an individual entrepreneur. This is necessary for the official conduct of business in the Russian Federation. In addition, it is necessary to choose a suitable taxation system, which in this case can be the PSN. It is important that the number of employees does not exceed 15 people. In addition, an entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the program of the training center, information about the personnel and their qualifications, data on the premises, the equipment used. In the training center, educational literature must be present in the required quantity. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permissive documents, the educational institution will not be allowed to work and will not be able to issue valid certificates of course completion.

But it should be noted that not all entrepreneurs who open their training centers care about the license. If a person wants to get knowledge, and not a diploma, he will not be much worried about the license. But the received certificate will not be taken into account at the official level.

Place advertisement

To learn about the training center, you need to tell about it. There are many effective ways to advertise your business, but for a training center, it is not the quantity but the quality of the audience that is important, so not all marketing moves are suitable here.

One of the most popular types of advertising for attracting customers is the creation of your own page on social networks. Here you can find a lot of people who will be interested in such information. Moreover, in this way, advertising will be available to precisely those people who have the opportunity to study in the new center, that is, those living nearby.

You can print ads and hang them on poles. It is good and effective method, but requires money, in contrast to the dissemination of information on the Internet. The main thing is to recruit the first grade, and after that, when one group of people becomes aware of the high quality of education in the center, popularity will begin to grow rapidly.

The training center is good way start your own business with little investment. At the first stage, 10 thousand dollars is enough, which will quickly pay off.

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Training centers are a popular business area, the potential of which is only opening up in Russia and in which free and profitable niches can be found. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning forces people to use the services of training centers throughout their lives - from preschool education to retirement age. Modern educational platforms make possible a minimum threshold of entry and provide a good profitability for this business.

What is a modern training center

The modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago, the training center was a specialized training organization, engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts conduct training in accordance with the specific tasks of the client. Also, the process of group training is becoming closer to individual training, since the training program is flexibly changing in accordance with the wishes and tasks of the listeners. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a certain group of clients.

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Another distinction of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B (business to business) segment and is currently the main driving force of the entire education industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace of modern life does not leave time for independent development, it is much easier to take short-term training courses and get best set knowledge of the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented by new, previously unusual functions.

The simplest example is the profession of an accountant. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software takes over and automates more and more accounting functions, but it forces accountants to become more and more software specialists. And there are thousands of such professions with similar trends. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline training. From the choice of this form, or, rather, from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is carried out using the Internet in real time using conference programs or the listener is watching already recorded video.

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Offline training is a classic type of training, when the student is taught in a classroom, usually as part of a group and the trainer or teacher directly interacts with the audience.

Let's consider what is the advantage of both forms of training.

Benefits of online learning for a training center:

1. First of all, this is the saving of expenses for the maintenance and equipment of premises for training.

The second advantage follows from the first advantage: the prices for online training can be made lower due to cost savings, that is, more and more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even around the world, significantly expanding the audience of students and, accordingly, their financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from direct, offline training. The costs are higher, the audience that can be attracted is less. But there are a number of nuances. For people of a higher age group, it is more difficult to study online. This is due to both the prevailing psychological attitude towards direct learning and the lack of experience and knowledge when working with a computer. It should also be borne in mind that it is difficult to conduct an intermediate knowledge test online, especially the final tests, according to the results of which a document on the completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the listeners. It should not be overlooked that direct teaching provides better contact with the lecturer.

And finally, it should be noted that training courses provide an opportunity for students to acquire new contacts, potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives the maximum profit.

The most profitable areas of study for the training center

The choice of the direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all the directions on your own. Your main task is to organize your business. Finding the best trainers or teachers, especially since you can offer a combination of not full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are taking additional education courses.

According to market participants, the most popular are courses with a duration of up to one month.

The entire market of additional education in Russia can be roughly divided into two large parts: additional education for children and adolescents, and additional professional education.

With the additional education of children, everything is simple. The greatest demand among training centers is for the centers preparing for the unified state examination (USE). This is understandable, since without special preparation for the exam, it is very difficult to gain a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially courses of English language, which is due to the traditionally low level of his teaching in a regular general education school. Next comes art and sports education. The areas of additional art education are especially diverse. Both classical drawing courses and its modern directions, for example, photography or acting, are popular here.

Determine the list of the most requested courses for additional vocational education much more complicated, their list is too extensive. Most of the trainees in this segment (about 44%) updated their knowledge of the profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialties, for example, accountants, auditors, lawyers. Courses aimed at education and additional training of education and health workers are in great demand.

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Considering the sectoral nature of the most popular areas of activity of the training center, we can note that the field of mining is leading here, which is associated, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, allowed to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as online marketing, graphic design, logistics and corporate governance, that is, those areas in which higher education does not keep pace with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags significantly behind the developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union, this figure is twice as high. Thus, the potential for the development of additional vocational education is enormous, the market should grow at least twice.

Therefore, we will consider what trends exist on the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are rapidly developing. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a close look at this direction.

Professional courses in cooking, psychological development and repair are very popular abroad.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a solid reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start from the very important moment- whether a license is required for the training center. This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the federal law "On education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing certain types of activities" dated 05/04/2011 N 99-FZ. Don't look at the fact that the laws were passed a long time ago. Every year, they are supplemented and clarified, the practice of their application, due to the ambiguity of the formulations, is rather complicated. Without going into legal difficulties, let's answer this question simply.

A license for the training center is required. An exception is the case when the teaching is conducted by an individual entrepreneur personally. He is not allowed to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are "legal" options for circumventing this law. One of them includes, for example, a scheme according to which each tutor concludes a separate agreement with students, and the training center concludes an agreement with each tutor or teacher for renting premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, since the actions of the supervisory authorities can be completely different.

Therefore, we will consider what you need to get a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Training organizations are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself in the Department of Education. Naturally, to obtain these documents, it is not enough just applications, they are accompanied by a rather large list of documents. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7,500 rubles. Take care to obtain this list in advance, as there are special requirements for the premises for different types training centers. For example, a children's training center should have at least three toilets: for boys, girls and for employees. And this can not be organized in every room, so be careful.

If you do not want to go through this entire procedure on your own, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main will be the OKVED code section P "Education". But with the choice of a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investment, profit and financial performance of the training center

Let's immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. You just need to buy a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Social media advertising will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very high, since it can be from 25-30 square meters in area. Repair may be needed, but it's all individually.

Another significant expense item can be the purchase of office and computer equipment, a projector and other equipment necessary for the implementation of the educational process. If your courses are computer-related and you need to equip each training place, then the cost of this can be from 300 thousand rubles for ten training places. To put it bluntly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide an operational stock for several months to pay rent and wages until you reach the operational payback. The total cost of opening an offline training center will be from 1 million rubles.

In terms of costs, the main part will be the salaries of the teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you set up an offline training center with three teachers, that is, three programs. The term of study is one month for all programs. The average number of listeners on the program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality demanded courses, we can get more than 50 people on the course. The profit from the course held can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are also less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their training courses for free, but they charge a fee for passing the certification and obtaining a certificate. Having prepared a small number of courses in Russian and spent about $ 2 million on their preparation, the Russian division of Coursera received an annual revenue of about $ 3 million. That is, it recouped its costs in less than a year. But these courses can be profitable for years.

Marketing and promotion of the training center

Here are some basic rules to follow when promoting a training or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to your parents profitably, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality., that is, a method of advertising, when information is transmitted by the users themselves, in other words "word of mouth".

Make additional sales... Suppose past initial course, suggest a more expensive advanced one, and then an expert one.

Use social media to promote. In them, users can easily share the information they like. Put on the pages of your training center not news and advertising information, but specific cases and options for their solution, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners... This will not only allow you to make courses more useful and effective, but also increase customer loyalty. Be sure to ask participants to write reviews of the courses they have taken on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, then you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms make it easy and almost without investment.

For a small fee, you will receive not only all the necessary tools for conducting online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for conducting several online seminars, you can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, as well as providing legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which is only opening up on the Russian market. Effective methods online learning can minimize investments, and the attracted audience will provide a good profitability.

11,275 people are studying this business today.

429538 times were interested in this business in 30 days.

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To open courses without a license, you need to go through a few steps.

Here's the plan:

1. Decide how to interact with other experts.
2. Register with the tax office- choose how you will work as an individual entrepreneur or as an LLC.
3. Choose a taxation scheme- there are several of them, if you immediately choose the wrong one, then you will get a lot of taxes.

The most important is the first point. It is he who tells how to open courses, but not get a license for educational activities.

Interaction with experts

The main normative act that regulates obtaining an educational license is FZ-273 "On education in Russian Federation". Clause 2 of Article 91 of the Law says:

• If you have an organization that conducts educational activities, you need a license;
• If you are an individual entrepreneur who is engaged in educational activities personally, then such a license will not be required.

In fact, conducting webinars even for a huge audience, you are no different from an ordinary school tutor who conducts a private activity. The main thing is not to hire other teachers and not to promise students diplomas of the state or other standard. A commemorative letter of the end of classes can be issued.

What if you want to attract other teachers to the school? Legal life hack - do not issue them by employment contract... The easiest way is to write an agreement between two individual entrepreneurs, one of which conducts for the other some information and consulting services in the form of a training, webinar or master class.

But this doesn't work for all niches. For example, if you run a wool felting school, there probably won't be any problems. If you decide to open courses for schoolchildren and prepare them for the exam, there is a possibility of a complaint with the tax office or the education committee.

Check with a legal education professional before recruiting other teachers. Explore regulatory framework- there may be other legal norms in your area.

Life hack- you can contact the educational authorities of your region with the question of how to open educational courses in your niche and whether you need a license for this. This must be done in writing - if after the launch a check comes, the response of the Rosobrnadzor department will be an argument for your integrity.

IE or LLC

The difference between these two statuses is huge. If you decide to open a large online university right away with many courses, directions, faculty and staff, it might be worth considering an LLC. You will have to invest money, get a license for education for a long time, appoint a CEO and an accountant and pay them a salary. Spending money out of business just won't work - you can pay dividends to your personal account, for example, once a quarter - only then the money will become yours. LLC is not very profitable if you plan to open training courses first.

With the status of an individual entrepreneur, everything is simpler. Documents for registration are practically not needed - a passport and TIN are enough. If you register online through the tax website, you won't even have to pay a fee.

An individual entrepreneur can spend money from a bank account for any need. Just issue an expense card - such a service is available in almost any bank that works with a business - and buy everything you need from it. For a new online school, we recommend the IP format.

Of the mandatory payments, only insurance and pension contributions once a year - depending on the region, this is about 35 thousand rubles a month. You also have to spend money on accounting - use online services. Minimum rates start at 4 thousand per year. Look at the Elbe, the Point and analogs - the conditions are about the same, choose those with whom you are more comfortable. To accept money, you need an online cashier. There are many solutions on the market. Start with a tool from Yandex - there are transparent conditions with a commission for each payment.

How to open an IP

You can register as an individual entrepreneur both in person at the tax office and online.

Through the website of the tax

You need a taxpayer's personal account. You can get access to it through the "State Services" account or by contacting the tax office at the place of residence or registration - the login and password are usually issued within 10-15 minutes.

Now it has become very popular to receive additional education, both in the field of their profession, and additional self-education for adults and children. Demand gives rise to offers, so the opening of a training center for continuing education is a good opportunity to earn money. Let's consider all the steps, how to open a training center?

How to open a training center - choosing a niche!

Decide in what format you want to teach and who?

Usually, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conventionally classified:

1. By training time.

The duration of the events depends on the declared program, which can last from several hours to several years.
This long-term format of training includes courses in a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which ranges from 3 months to 2 years on average. Long-term training is good because for a long time income will come from students in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

1. On the subject of the courses, which happens:

Professional is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General education - when they develop certain skills, for example, foreign languages, or pump personal qualities, the so-called popular personal growth trainings now.

Creative courses, when they teach to draw, sew, knit, make dolls, bead weaving, embroidery, woodcarving and others, in a hobby format.

1. Classification by audience age.
   They are divided into children, teenagers, adults.

Having decided on the training program and the audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, accountant, teachers, and a cleaner.

Educators can be either full-time employees or outsiders.

A specialized training center that teaches the same courses all the time requires a permanent full-time teaching staff.

There are training centers that only serve as a platform for educational programs. Now this format is popular, when for rent premises are rented from hours to several days, equipped with everything necessary for holding educational events. In this case, the teaching staff is not needed, just an administrator, a cleaning lady. The accountant is also freelance on autoserving.

How to choose a room?

Basically, educational institutions are located in the central districts, which is very convenient for people in all areas of the city. How to open a training center cost-effectively? Better choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The room must comply sanitary standards.
Its size and layout depends on the chosen concept of the training center.

These can be large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunchtime or have a snack for students during the educational process.

What equipment is required?

The main equipment is tables, chairs, whiteboard or flipchart, projector, office supplies.

From the topic of the training center, you may also need a training methodological material, computers, for children - toys and carpet on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. To conduct educational activities in the course format, a license is not required. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;
- documents for the presence of a highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
- documents to ensure the learning process with everything you need;
- information about the registration of a non-state educational institution.

What are the costs?

It is difficult to say a definite figure, because the cost of rent and wages to employees differ significantly from regions.

In order not to lose sight of anything, let us give an estimate of what they consist of:

1. Renting a room may require additional repairs;
2. Equipment purchase;
3. Staff salary;
4. Advertising costs;

Part of the costs can be cut on salaries. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the methods of promotion. One working method is online advertising. It is not necessary to immediately create your site, it is enough to make an advertisement in social. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers, which will be able to refer you to you for retraining. Post announcements on city forums.

For children's centers, advertisements should be posted on forums, magazines for mothers. In children's entertainment centers. He can even walk through neighboring houses and post an ad at the entrance.

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Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $ 13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%. The monthly turnover of the training center is at the level of $ 10-15 thousand.

There are about 200 organizations in St. Petersburg that provide short-term courses. They are competing with universities, technical schools, colleges, at which additional educational courses are also often organized.

The market is currently dominated by the demand for short-term courses - from 20 to 60 teaching hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational chips

According to Gennady Smirnov, director of the Impulse vocational training center, students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by the center's teachers - practicing specialists. ...

The main factor for the success of the training center is considered to be the right teaching staff.

You can open a training center for a specific company as an additional unit. In addition, opening a school, you can save money by renting a computer class and other premises at a university or college for certain hours of study, and not for a full time. Thus, according to Gennady Smirnov's estimates, when opening a new center, the main costs associated with renting and equipping stationary premises can be avoided. At the same time, investments will amount to about $ 1 thousand.

Thank you for your help in preparing the material: NOU "Vocational Training Center" Impulse ", School of Professional Business Consultants, NOU" Training Center "Eureka", NOU "Training Center" Kvarta ", etc.

Step 1. Concept

The organization and income of a training center primarily depends on the concept that should distinguish it from competitors.

There are various options:

Center with a set of standard training courses: accounting and taxation; secretary-assistant; design and layout on PC, etc .;

Training educational centers;

Teaching one original course, such as training female security guards, feng shui, etc., as well as individual training for a specific course.

A legal entity for a training center is registered as a non-state educational institution (NEU), while its main activity profile is indicated. According to the Civil Code of the Russian Federation, the goal of LEU is not to extract net profit, the proceeds can only be used for development educational institution... Legal services for registration will cost approximately $ 200. The most convenient taxation system is a simplified one with payment of 6% of income.

Step 2. Personnel

The staffing table of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center's students) - $ 300,

Secretary - $ 200,

Accountant - from $ 300.

Step 3. Premises

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoon, evening), you will need a room with a total area of ​​about 200 m2:

Two classrooms with an area of ​​50 m2 (in accordance with the requirements of the regulatory authorities, groups of no more than 10 people can be trained in them),

One computer class - 60 m2 (10 places equipped for work),

The rest of the area (about 40 m2) is reserved for the reception area and the director's office.

Total: rent of 200 m2 (from $ 30 per 1 m2) - $ 6 thousand per month, in some cases educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $ 15 per 1 m2.

Step 4. Equipment

Projector - $ 1,000

10 computers - about $ 3-3.5 thousand

30 tables - $ 1,000

20 chairs - $ 500

Wardrobe - $ 100

Fax - $ 100

Copier - $ 200

Educational literature - $ 500

Total: about $ 6.5 thousand

Step 5. Licensing

Documents that must be submitted with the Education Committee of the St. Petersburg Administration to obtain a license for educational activities:

A statement indicating the developed educational programs,

Information about the staffing level and the estimated number of students,

Information about the premises,

Information about security educational process educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about the founders, etc.).

The term for consideration of documents and making a decision is 1 month.

Step 6 students

The profitable group consists of 10 people.

At least 10 groups must be formed in the center per month.

The main way to attract students is through print advertising. The advertising budget is formed from accounting for 10% of the turnover, that is, about $ 1,000 per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997 he worked as an insurance director at an insurance company.

In 1997, he organized the Impulse Vocational Training Center, a non-governmental educational institution, which is still operating. For 8 years, the average annual number of students (and the company's turnover) has tripled.

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