How to open a business and a tattoo parlor. Temporary tattoo business: technology and materials. Approximate list of equipment for a tattoo parlor

The fashionable wave of tattooing has again covered the world, and this business can become very profitable and successful. However, having a number of essential and important features, he does not allow himself to be the lot of any entrepreneur who wants to.

Tattoo has long ceased to be perceived as an integral element of the army, bikers, informals or representatives of the criminal world. Today, with its help, people express their thoughts, feelings, worldview. Tattoo is slowly turning into art painting and a special direction of art, tattoo specialists call themselves artists and craftsmen, but salons in the domestic space remain in limbo. And there are many good reasons for this.

Features and pitfalls of business

Before you open a tattoo parlor, it is not at all superfluous to find out that the very concept of a tattoo is not defined in any way in the legislation. For this reason, everyone who wants to do business legally, and not hide in rented apartments and underground establishments, faces a number of difficulties.

1. On the one hand, the salon can be partially equated to a treatment room. This means that each employee must have a valid medical book, but the question of having a medical education remains open.
2. The Sanitary and Epidemiological Service will never miss an opportunity to conduct an extra check in the salon. Back in 1998, the chief state. sanitary doctor (albeit in Moscow) approved some " Guidelines”, according to which art tattoo parlors should be equipped, equipped and functioning. However, entrepreneurs prove that it is almost impossible to follow the requirements and norms laid down there. SES, as a rule, makes claims only to the premises, but also monitors the order of work. And often the regulatory authorities can abuse their position due to the uncertainty of the legislation.
3. The register of labor professions does not contain such specialties as "tattoo artist" or "master of artistic tattoos and piercings." This makes it very difficult labor registration employees and maintaining internal documentation.
4. Even if you yourself consider yourself a good master, but at the same time, you have tried to tattoo only a few close friends, then it is better to invite real experienced artists to work in the salon - with a name and an established clientele, because few will go to a beginner. The tattoo community is special, so very important point reputation will be built.
5. This is a seasonal business. The flow of customers, as a rule, increases during the period of warming, especially before the holidays. But often such visitors come with small orders: a one-time small tattoo, a correction for a previous job, other additional services if you have them (permanent tattooing, tattoos or henna drawings, body art, piercings, etc.). In winter, only real fans and faithful adherents of tattoos can come to you, who consciously choose drawings and are ready to cover almost the entire body with them. And the rest - almost simple.
6. The caste of masters and specialists in their field has a whole set of unwritten rules. For example, they can dissuade a visiting client from getting a tattoo if they see that he is not ready for it or has come following a momentary desire. A drawing should be part of a person, because in ancient times it was not in vain that a tattoo could even change the fate of its owner. Also, many artists have their own forbidden topics ( intimate parts, Nazi themes, etc.). But their main law is considered to be the most responsible attitude to the health and safety of the person who entrusted them to work (as you understand, we are not talking about do-it-yourselfers in the yard or at home).

So, with all of the above, if you still have the desire to create this business, feel free to move on to creating a business plan.

Distribute and organize work properly

As with opening any other business, in order to open a tattoo parlor, you will need to draw up a clear and competent business plan. So you can do for yourself simply step by step instructions actions, predict costs, allocate finances correctly, think about possible risks and ways out of them. Of course, this will greatly simplify your work and save you from unnecessary unforeseen fiascos.

1. Thoroughly study the situation in your city. You need to know exactly how many open and operating salons with similar services already exist, how they function, what their prices are, how many clients, what else they offer besides tattoos, how they survive in winter, what is in short supply, etc.
2. Get involved in legal and financial side question. It will take a lot of effort, nerves and time.
3. Find and prepare a standing room. Do not forget about the requirements for it by the legislature. Think about whether you will rent it (you still have to renovate, design and furnish your salon) or buy it. The latter option, of course, is more profitable in the long run, because then you will already be investing in your property. But it all depends on your financial capabilities.
4. Purchase equipment, materials and other necessary attributes. Decide whether you will deal exclusively with tattoos, or will provide a full range of possible services.
5. Pick your staff.
6. Engage in advertising and promotion.
7. Meet your first client.

In order to raise the image of your salon in the eyes of the target audience and bring in an additional flow of customers, over time you can think about holding various master classes in the field of tattoos, as well as opening your own store based on the salon, where you can trade in equipment, consumables, decorations, etc.

Legal registration of business

Before you open a tattoo parlor, you will have to prepare and arrange everything Required documents. Since you will mainly work with individuals, it would be more appropriate to register as (IP). not so simple and less profitable financially (taxation, etc.), however, this form of entrepreneurship provides more opportunities and prospects for development.

When designing a salon as a treatment room, you will have to take care of a whole package of documents:

• you will need a separate license only for piercing (piercing of the earlobes, wings of the nose, abdomen, eyebrows, tongue and other parts of the body);
• if you have registered a business as an individual enterprise, then the SES may not require employees to have a medical education, but it will require medical books with up-to-date and regularly conducted medical examinations. Moreover, there are unspoken requirements that a client can be tattooed only after providing an appropriate certificate from a doctor (dermatologist or cosmetologist) that there are no contraindications for the procedure (allergic reactions, diseases, etc.). If such a doctor is not on your staff, then you will have to send people for examination to the clinic so as not to risk it;
• choosing a form of taxation (or - a simplified system), opening a bank account for cashless payments, acquiring a seal - these are the standard necessary steps, as with opening any other enterprise;
• Rospotrebnadzor issues you a work permit, and you must obtain registration and certification of OKVED codes (for the entire list of services that will be provided in your salon). You should decide in advance whether you can pull out a business on tattoos alone, or it makes sense to resort to an integrated approach;
• you will need to draw up a production control plan and keep a sanitary log, where data on all checks and other activities (sterilization, disinfection, etc.) will be entered;
• the premises in which you plan to open should be inspected by the commissions of the sanitary and epidemiological service, local administration and utilities, fire supervision and the Ministry of Emergency Situations. You need to have all permits for renting or buying this property, as well as obtain permission from them to be able to run your business.

Having issued the activity, you can begin to deal with organizational issues.

Search and preparation of premises

Rent, as usual, is one of the most costly items in a business. Of course, the more prestigious the location, the closer to the center, the more expensive the prices will be. But the tattoo parlor is just the type of activity where the location of the premises is not such an important point. It is not at all necessary to pay an inadequate price for rent in the center, because people will go to a real specialist both to the other end of the city, and out of town, and even to another city.

Sometimes aspiring entrepreneurs rent space in existing beauty salons, hairdressers, spas or fitness centers. There, your costs will be minimized, and such cooperation can be very mutually beneficial at first. If you want your institution to be completely independent, then you will have to spend a lot of effort finding a suitable room, because it must meet the numerous requirements of the SES, SNIP and others:

• it is necessary that you already have the entire infrastructure and connection to all communications;
• the norms of natural and artificial lighting, ventilation and air conditioning must be observed;
• if the room is located in a residential building, then it must have a separate entrance. Also, based on other sanitary requirements, in the room where the procedures will take place, the floor, ceiling and walls must be washable to ensure sterility. For one workplace of the master, it is necessary to allocate at least 12 square meters. m. area;
• inventory, auxiliary materials should be stored in a separate room;
• it will also be necessary to equip a toilet, a room (utility room) for outerwear and special clothing for staff, and, if possible, a wardrobe with a waiting room.

So, to open a salon, you will need a room of 15-30 square meters. m, which will meet all the requirements and standards government agencies. If you manage to rent a room where a dental or massage room was previously located, then it will be with the conditions as close as possible to what you need.

If this is not your property, then you should not invest in overhaul. Make a small redevelopment so that the craftsmen can work comfortably. The main thing is the atmosphere, original design, but do not copy others, but rather create something of your own. You can make a gallery of your artists' work to decorate the salon.

Equipment and services

The wider and more diverse the range of your services, the more profitable your business will be, and the easier it will be for you to withstand competition and escape from downtime. In any case, first study the existing demand so as not to get into trouble, because equipment and materials cost a lot.

AT basic set you will need include:

• special tattoo machines (it’s better to take professional and expensive ones, because you won’t earn much with cheap ones). Usually the master uses 3 types of machines in his work - one draws a contour, with the help of another he paints this contour with color, and the third one applies shadows;
• sets of needles and paint for tattoos;
• piercing kit;
• apparatus for permanent make-up;
• laser tattoo removal equipment (if you provide such a service);
• packages of flash sets or tattoo sketches;
• stencils for temporary tattoos and paints for body art;
• various consumables and other materials ( disinfectants, analgesics, gels and ointments with the effect of anesthesia, wipes, gloves, sterilizers, shoe covers, medical masks, hats, aprons, sheets, etc.).

If you are going to equip a store for sale, then you will have to take care of installing shelving or display cases. Do not forget about the necessary furniture in the salon:

• table or couch for the client;
• a separate special chair, which will have many modes and the ability to adjust the height, tilt, etc.;
• An LED lamp will help you create perfect lighting that will not distort colors, and you will also need an irradiator to disinfect the room;
• equipment in the sterilization room is also very expensive. Experts say that it is better to use autoclaves, although they are more expensive, since in dry-heat cabinets you can easily ruin the entire instrument.
• also purchase office equipment (a computer for processing drawings, a printer, a telephone), hangers, a sofa or chairs for waiting visitors, a table in the reception area where catalogs with descriptions and photographs of your work can be laid out, a TV.

There are a lot of expenses ahead of you, but that's not all it takes to open a tattoo parlor.

Search for masters

As mentioned above, this moment is almost the most difficult in the whole process. Professionals value their work quite highly and already have their own clientele. Why should they go to you? Unless you can interest them in some way (as a rule, this is expressed in almost half of the revenue).

Lone specialists are a problem in the tattoo business, which is why there are so few really big and successful tattoo parlors. With piercings, body art or permanent makeup, things are somewhat simpler.

However, the personnel issue can still be solved. There are several ways:

• if you yourself are a master, then it remains only to develop a name, style and authority. Your work will speak for itself over time. Experts advise getting at least an average medical education to have minimal knowledge about the anatomy and features of the human body, as well as about honey. preparations. It is also necessary to constantly improve your skills as a craftsman and artist;
• you can train newcomers and future employees (there are quite a few refresher courses or even learning this art from scratch). Each master can form his own "school", and then the students, already practicing, develop their own style and develop in the profession;
• collaborate with other professionals and craftsmen.

Remember that the popularity of your salon depends on the qualifications of those who work for you. Here, mistakes are almost impossible to correct, so you do not have the right to make them.

The salary of masters usually depends on how many clients they serve. That is, with the popularity of the salon, the experience of the master and the increase in the number of satisfied visitors per day, the interest rate will also rise.

You can keep accounting remotely, and whether to hire an administrator and a cleaner - look at the situation.

Promotion and advertising

Due to the specificity of the business and the small client audience, you cannot do without advertising. You need to be heard and known. For this you can use the most various ways: print ads in specialized newspapers, magazines, post them in the form of posters, leave business cards and advertising booklets in beauty salons and spas, massage parlors, hairdressers, fitness centers. You can also invest in outdoor advertising on buildings and a large beautiful sign.

Create a website and invest in its promotion. Be sure to list all the services provided there, indicate the price list, post photos of your best or exclusive works, and testimonials from grateful customers. Use social media and forums to spread the word about yourself.

There are also specialized tattoo festivals, exhibitions and conventions. Participation in them is necessary and very useful for everyone who wants to thoroughly gain a foothold in this business.

conclusions

How profitable and successful your salon will be depends on who will work in it and how you will promote it. On average, experts estimate the profitability of this business at 20-30%.

Approximate costs

(prices are indicated in rubles)

Now you know how much it costs to open a tattoo parlor. As you can see, the initial investment is very impressive. Depending on the city (the capital or a small town, the cost of rent, equipment and other factors, the figure can range from half a million to several million rubles. However, having gained a good client base in the first year, you will recoup your investment in your business for 1.5 3 years.

With the right organization of the business and good masterful work, your tattoo parlor will begin to bring a stable high income.

Approximate data:

• Net profit - 39,100 rubles.
• Initial costs - 347,900 rubles.
• Payback - about 9 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will try to draw up a detailed business plan for a tattoo parlor with calculations.

Market analysis

Over the past 10 years, the market for medical services, including tattoo parlors, has seen an increase in supply and demand. These two factors determine the entry of new competitors into the market and slight price fluctuations associated precisely with the competitive environment.

If we consider the market of services only for tattoo parlors, then it should be noted that the services of permanent tattooing and tattooing are in the greatest demand. The former accounts for about 30-35%, the latter for almost 50%. The lowest demand is for temporary tattoos. They occupy no more than 5% of the total market share.

Thus, it can be concluded that the greatest emphasis should be placed on providing the most popular services– permanent tattooing and permanent tattooing.

Be sure to take into account the fact that the services of a tattoo parlor are quite specific. Therefore, there are not so many such places. The difficulty lies in the fact that almost all of them have their own client base.

Sometimes body art, piercing, weaving of Afro-braids are added to the main services. Why? The answer is simple. These services are mainly used by the same circle of people. To a greater extent, this is due to culture, a typical appearance.

Often in tattoo parlors, masters conduct training workshops. This additional source of income helps to stay afloat.

In general, it is worth opening a tattoo parlor for people who are closely familiar with this area. Usually this is done by the tattoo artists themselves.

When drawing a portrait of a potential buyer, you need to evaluate each service separately. So, permanent tattooing is usually used by women aged 20-45 years. They, as a rule, take care of themselves, like to look beautiful and spectacular. It is also worth noting that the level of wealth is usually average or above average. Just today, this service is very popular in Russia.

If we talk about tattoos, you should understand that times have changed today, women and men inflict tattoos on themselves, and these are not only stars, athletes or crime bosses. Many boys and girls use this service because it is beautiful and fashionable. It also helps in self-expression. Of particular popularity are tattoos in the form of hieroglyphs, inscriptions, symbols.

Clients pay the greatest attention to the quality of the work of the master, his experience. Many come to such salons because of word of mouth.

The main competitors will be well-known tattoo parlors of the city. Usually these are small establishments with masters who have an extensive client base and fame. Still strong competitors will be "unofficials" working at home. As a rule, they influence their clients and their inner circle. They use advertising infrequently and on a small scale.

SWOT analysis

When researching the market, you need to take into account all external factors affecting the business. These can be favorable and negative circumstances. The evaluation of both is equally important. Among the possibilities are:

• Pretty free entry to the market.
• A limited number of competitors by the number of professional tattoo artists, of which there are not so many.
• The high cost of services, the big price on the check. That is, in order to provide the necessary income, it is not necessary to attract a large number of customers, it is important to occupy your niche.

Threats in this case will be:

• Long deliveries of raw materials and equipment, as there are few suppliers today.
• Relative "one-time" service. So, a permanent tattoo is done every 3-5 years, a permanent tattoo remains for life.
• Complicated and lengthy ways to develop a client base, gain market share.
• The need to constantly search for new customers.

There are also internal circumstances that the company can change or use the available opportunities for the benefit. The strengths in this case will be:

• The work of qualified and experienced craftsmen, possibly with their own client base and a good reputation in the city.
• The possibility of introducing additional services in order to expand the business and increase profits.
• Availability of the offered prices.
• High level of customer service.

To weaknesses relate:

• Lack of experience in this area.
• Partial or complete absence of a customer base.
• The need for large capital investments.

Opportunity Assessment

At first, working 7 days a week makes no sense. Therefore, it is worth analyzing and finding out when it is more convenient for people to come to the tattoo parlor.

It is better that 1-2 masters work in the salon, no more. It is unlikely that many qualified craftsmen will be found.

The work schedule will look like this:

The hourly output is 80 hours.

To work with such a norm of hours, 2 tattoo artists are needed. They will work in shifts. If one of them is more experienced, temporary training is possible with additional payment.

There is a seasonality in this business. This is especially true for permanent tattoos. Women, as a rule, do not do it before the hot season. Most auspicious time for the procedure from October to April.

If the salon is popular, you should think about opening additional rooms related to related procedures. The first step is to hire a piercing and body art master.

Organizational and legal issues:

1. Any business begins with official registration. The most profitable in the first couple is. This provides tax incentives, concessions in doing business. There are no separate OKVED codes for tattoo parlors, so you can use one of the following: 93.02 - Provision of services by hairdressers and beauty salons; 93.05 - Provision of other personal services. To resolve this issue, you can also contact the bodies of Rosstandart or Rosstat.
2. When choosing a tax regime, you must first understand that tattooing is a household service. Therefore, you can use either , or .
3. If you accept card payments from your customers, you need to open a current account. To do this, read the article about. You will also need to order and obtain the seal of the organization.
4. The lease agreement must be official or the premises must be owned.
5. Since the application of a tattoo is not distinguished by law as a separate type of activity, any tattoo parlor must be formalized as a treatment room.
6. When opening your own salon, you need to obtain a license for permanent tattoo procedures, as they are considered medical (according to the Order of the Ministry of Health and Social Development of Russia dated December 27, 2011 No. 1664N “On approval of the range of medical services”). But for work in the field of artistic tattooing, no license is required.
7. Before obtaining a license, it is worth studying the federal law"On Licensing Certain Types of Activities" dated 04.05.2011 No. 99-FZ.
8. For work, you will also have to obtain vacuums from Rospotrebnadzor, Mozhnadzor and the administration of the city or district additionally.
9. It is important to read one more document - SanPiN 2.1.2.2631-10"Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services."
10. All employees must have medical books. In addition, they must undergo an appropriate inspection every year.
11. Specialists with at least a secondary medical education have the right to do permanent tattooing.

Service description

In the tattoo parlor, consumers will be able to use a number of services. These include:

• Application of permanent tattoos.
• Application of temporary tattoos.
• Applying a tattoo over an old drawing.
• Tattoo removal.
• Permanent tattoo of eyebrows, lips, eyelids.

It is worth noting that several sessions are most often required to remove old tattoos.

At the first stage, the tattoo removal service will not be carried out. This is due to the high cost of a high-quality apparatus that displays a pattern. The average price is about 300-400 thousand rubles minimum.

In the future, it is planned to purchase this equipment to expand the range of services.

The hygienic component of this service is very important. All items must be subjected to special processing, the master must work with gloves.

Appointments will be made by phone through the administrator during business hours. After promotion and increase in the range of services, it makes sense to create your own website.

The most important factor in the success of tattoo parlors is the quality of the services provided. It, in turn, depends on the professionalism of the master.

The salon must use high-quality equipment and consumables. Remember that it is better to buy disposable needles!

Marketing plan

Pricing strategy :

Do not underestimate the cost of services. Not much will depend on her here. Sometimes a low price can even scare away a potential client - perhaps he will have doubts about the quality of the procedure provided. If a well-known master works in the salon, you can even set the price higher than that of competitors, giving customers the impression of their own success and quality of services.

What is the service promotion strategy?

The most important means of attracting customers is, of course, advertising. Especially often you will have to resort to it at first (six months - a year).

• distribution of leaflets:
• distribution of advertising booklets;
• distribution of business cards;
• holding shares;
• providing discounts;
• outdoor advertising;
• providing free consultations;
• entering information about the salon in catalogs;
• contextual advertising, including Yandex Direct.

Let us also remind that in the course of the work it is planned to create our own website. For the first time, you can maintain a page on a social network, notifying subscribers about upcoming promotions, answering questions. It is important to have a feedback system.

Production plan

You need space to work. According to analysts, location does not play a big role. The work of the master is more important.

When choosing a rental space, you need to focus only on commercial options. You can limit yourself to renting a one-room apartment on the 1st floor, converted into commercial real estate.

We must not forget that for the work of one tattoo artist, at least 12 m 2 will be needed. You need to allocate a place for the administrator. There should also be an indoor bathroom. total area may be of the order of 25-30 m 2 . Renting such a room will cost about 15,000 rubles.

Minor repairs may be needed, for which you will have to spend about 100,000 rubles.

Another important component is equipment. It includes a special table for a tattoo, an armrest, an irradiator for disinfection, tattoo machines, various pigments, an apparatus for permanent tattooing, and needles. The total cost will be 105,000 rubles.

You will also need furniture, various lockers, armchairs, chairs, a table. The total cost is 40,000 rubles.

From the equipment you will need a laptop for work, a multimedia player to create an atmosphere. The total cost is 35,000 rubles.

Initially, you will need to create a stock of consumables. It will include: disposable gloves, sheets, various aprons, hats, masks, disinfectants and more. The monthly and initial cost will be equal to 10,000 rubles.

If you plan to buy a tattoo removal machine right away, this is another plus of about 380,000 rubles to the initial costs.

When hiring a tattoo artist, his experience and professionalism are taken into account. They work in shifts, like administrators.

The cleaner works 6 days a week. She does wet cleaning of the entire room 2-3 times a day.

organizational plan

	1st month	2nd month
Organization registration	800 rubles
Payment of state duty for obtaining a license	7 500 rubles
Conclusion of a lease agreement	+
Repair	100 000 rubles
Advertising	20 000 rubles	15 000 rubles
Purchase of equipment	105 000 rubles
Purchase of furniture	40 000 rubles
Purchase of equipment	35 000 rubles
Replenishment of consumables	10 000 rubles
Hiring workers	+	+
Purchase of a cash register	8 000 rubles
Conducting the Internet	600 rubles
Obtaining a license		+
Beginning of work		+
Total:	341 900 rubles

Financial plan

But what about income?

The average check for tattoo parlor services is approximately 2,500 rubles. Visits per day are planned on average no more than 4. Monthly income will be 260,000 rubles.

• Monthly income - 260,000 rubles.
• Initial costs - 341,900 rubles.

Calculate recurring costs:

• Profit before tax will be: 260,000 - 214,000 = 46,000 rubles.
• The tax will be 0.15 * 46,000 = 6,900 rubles.
• Net profit is 46,000 - 6,900 = 39,100 rubles.
• The project will pay off in: 341,900/39,100 = 8.7 - after 9 months minimum.
• Profitability: 39,100/260,000 = 15%.

Risks

Any newly opened project may face difficult situations, difficulties that may jeopardize the profitability and existence of the business. The risks associated with the work of a tattoo parlor can be divided into 3 groups:

1. Investment risks, including:

• decrease in profitability;
• rising costs;
• bankruptcy.

1. Micro risks:

• tougher competition;
• lowering the image of the salon.

1. Macro risks:

• natural;
• political.

In order to minimize risks, it is necessary to insure your property, strengthen security measures, draw up strategic and tactical planning, and increase stocks of raw materials. All together, this will provide a solid airbag that can reduce the likely losses or even avoid them.

I would like to remind you that you can use not only the simplified tax system, but also UTII. At the same time, it will not be necessary to buy a cash register and service it - you can get by with ordinary sales receipts. In both cases, do not forget that you can reduce the tax by the amount!

Before that, you need to draw up a clear plan, calculate one and the other tax and compare them, choosing the most suitable one.

You can reduce the percentage of the tattoo artist if the income is much higher. Here it is already important not to deprive a person of motivation and correlate their own benefits.

I would like to tell everyone who wants to open their own tattoo parlor, start by studying the law and analyzing the market. These are two very important components that any entrepreneur cannot do without.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

In today's article, I want to talk about how to open a tattoo parlor. How much does it cost and what is the profitability of this business area.

The history of the tattoo

The art of drawing images on the body has been popular since ancient times. There is an opinion that the ancient Egyptians knew how to paint the body with patterns between the 26th and 28th centuries BC. That is, as soon as a person began to walk straight and learned how to create elementary tools, he mastered the art of applying images to the body. But in ancient times, painting on the body had a completely different meaning than a modern tattoo. In the days of our ancestors, tattoos denoted belonging to a particular tribe, social group, occupation.

Ancient people believed that a tattoo on the body warns them against diseases, evil eye, brings good luck, helps to find love. Drawings on the body were popular exclusively among pagans, Christians had a negative attitude towards such paintings, they believed that the body should remain as it was created by the Lord.

Times are changing and with them people have new hobbies and passions, fashion and society dictate their own rules, impose certain standards. But modern people are increasingly dreaming of standing out from the crowd, and an original tattoo on the body can help them in this. Not so long ago, a tattoo was associated in people with a prison stigma. But today, a tattoo and a tattoo have nothing in common. A colorful drawing or inscription on the body only emphasizes the individuality of a person. Therefore, the demand for tattoos, and, accordingly, for the services of salons, is quite large.

A tattoo parlor is an institution that provides body painting, tattoo removal, and more. As a rule, in tattoo parlors, visitors are offered not only standard services, but also, for example, piercing, temporary henna tattoos and other cosmetic services.

Business plan for a tattoo parlor

Drawing up a detailed business plan for a tattoo parlor will help you correctly calculate the costs of implementing a business idea. In addition, it will allow to determine the approximate payback period of the project and the amount of expected profit.

Advantages and disadvantages of starting a tattoo parlor business

• Great demand for the service. The popularity of tattoos is only increasing every year. Therefore, it made sense to believe that opening a tattoo parlor would become a profitable way to earn money.
• High price. Getting a quality tattoo in a good salon is not cheap. But, despite this, people are increasingly thinking about the hygiene of the procedure, the sterility of instruments during tattooing. Therefore, most customers prefer proven masters and reputable salons that provide certain guarantees of the quality of the applied pattern and the sterility of the procedure.
• Additional services. You can earn money not only by getting tattoos on the body, but also by other additional services that we mentioned above (piercing, tattooing). If funds allow, you can open your own beauty salon.
• Competition. The main disadvantage in opening a tattoo parlor as a business is the high competition in this field of activity. For this beginner, it will be quite difficult at the initial stage to open a tattoo parlor from scratch. You will need a lot of money. But if you are a tattoo artist, then it is quite possible to open your own business from home. Over time, having earned money and gained authority, you can open a full-fledged tattoo parlor.

It is difficult for people of creative professions to organize profitable business. One of the exceptions are body painters. How to open your tattoo parlor from scratch, what you need for this, how much money you have to invest, and what profit you can expect - all questions are answered by a detailed business plan.

The attitude towards tattoos in Russia has changed a lot over the past twenty years. If earlier tattoos indicated that a person belongs to the underworld, an informal movement or a military environment, now everyone applies drawings and inscriptions on the body. It became fashionable, technologies and materials improved, legal tattoo parlors appeared.

Business Features

The tattoo business has a lot in common with beauty salons, but there are also nuances:

1. When a tattoo is applied, damage occurs skin fraught with infection and inflammation. Therefore, increased SES requirements are imposed on cleanliness, hygiene and disinfection in the salon, and the masters must have medical books.
2. If workers are admitted to the salon, then there are difficulties with official registration, since the legislation does not contain the profession of “tattoo master”.
3. As is the case with doctors, people prefer to go to a tattoo artist with a good reputation, often under the patronage of acquaintances or friends. It is very difficult for a novice entrepreneur who has been trained, but without work experience, to promote a business on their own - they will have to hire specialists with an established clientele.
4. A massive influx of clients in tattoo parlors is observed before the start of the summer season. In the hot months, tattoos are not recommended due to the negative impact sun rays and high temperatures to the healing process.
5. Among professional craftsmen, there are customs and unwritten laws. A permanent tattoo is a painful procedure, the drawing remains for life, it is problematic to reduce it. Therefore, a specialist may refuse to work if he sees that the client has taken the choice of subject matter, the place of application lightly, or there are health problems.

The target audience of salons consists of young people under 40 years old, older people rarely decide to outrageous.

Business plan

Taking into account the specifics of the industry, a business plan for a tattoo parlor is drawn up with financial calculations:

• choice of range of services;
• rental of premises;
• purchase of equipment;
• business registration;
• recruitment;
• advertising;
• calculation of starting investments, income and expenses.

Range of services

Basically, the masters offer the following services:

1. Drawing tattoos according to standard templates from catalogs and by individual order. There are black and white tattoos, colored, glowing in the dark, creating the illusion of volume, masking skin defects. Depending on the complexity of the work, the cost varies from 2000 rubles. up to 5000 rub. for an area the size of a pack of cigarettes.
2. Tattoo removal using laser technology. The most expensive service, costs from 50 rubles. per square centimeter.
3. Cosmetic tattoo (tattoo). It is done to save time or correct the shape of individual parts of the face - lips, eyelids, eyebrows, cheekbones. Cost - from 2000 rubles. up to 10,000 rubles
4. Piercing - piercing various parts of the body for insertion into the holes of jewelry. The cost of the puncture procedure - from 500 rubles. up to 2,500 rubles
5. Henna painting (mehendi or mehndi). This is not a tattoo, but temporary designs in an oriental style that disappear after about three weeks. The cost is about 600 rubles.

In addition to the standard set, you can hold master classes for those who want to learn how to make tattoos or henna drawings, sell piercing jewelry, and do body art.

room

When the list of services is determined, you can look for a room. A good option- a room at a working beauty salon, spa center or sports club. Assistance with these institutions will allow you not to delve into the complexity of the standards of the SES and other authorities, as well as attract customers from your landlords.

If you open a separate institution, then it is optimal to find non-residential premises on the ground floor of the house, which previously housed a hairdresser or dentistry. In this case, you also do not have to spend a lot of money on major repairs and communications. The area for accommodation does not matter much, although the center is preferable.

For the workplace of one master, 8-10 square meters are required. m. of space, plus a toilet, reception desk, storage room for tools and other materials. The more services it is planned to provide, the more space will be required - to equip workplaces, shop windows, equipment placement.

Finishing materials must be moisture resistant, the floor is tiled, as disinfection must be carried out after servicing each client. The room must be supplied with water supply, sewerage, heating, ventilation.

Equipment

Specialized tools and equipment have been developed for modern tattoo parlors. The most necessary items for work:

• Tattoo machines. High-quality drawings are created by 3 types of machines - for outline, fill and shadows.
• Tattoo machine.
• Laser for tattoo removal. It costs from 150,000 rubles. up to 250,000 rubles, so the procedure is so expensive.
• Armchair for clients. It looks like a dental one, with the ability to change the height and inclination.
• Autoclave. Used to sterilize instruments.
• Lamp for room disinfection.
• LED lamp. Tattoos require good light.

The salon must be furnished and office equipment purchased:

1. Chairs for staff.
2. Sofa or armchairs for waiting visitors.
3. Desk or reception desk.
4. Cabinets, racks for storing tools and materials.
5. Showcase for jewelry and accessories.
6. A computer for keeping records and storing a portfolio of orders in electronic form.
7. Camera.
8. MFP (printer, scanner, copier).

The tattoo parlor uses the following expendable materials:

• needles and paints;
• henna brushes;
• stencils;
• preparations for disinfection and anesthesia;
• gloves, masks, shoe covers;
• capes, aprons, napkins;
• stationery;
• catalogs with sketches of tattoos.

At this point in the business plan, experts do not recommend saving. It is better to purchase high-quality equipment and materials to eliminate the possibility of injury and infection.

Here you can download for free as a sample.

Registration

When the preparatory work on the premises is completed, before opening a tattoo parlor, it is necessary to officially register the business. The best option for the owner is to become an individual entrepreneur. Then you need to submit documents to the tax office, select OKVED and a simplified taxation system.

To open a salon, you need to get a license, because the licensing system classifies tattooing as medical services. To do this, you need to collect a package of documents:

1. Permission from the city administration to work in the rented premises.
2. Permission from Rosportebnadzor.
3. Permission from Rospozharnadzor.
4. Medical license from Roszdravnadzor.

All employees of the enterprise must have medical books, disinfection of the premises and sterilization of instruments are recorded in a special journal. On the documenting takes 3 to 6 months.

Staff

If the owner of the tattoo parlor is not a tattoo artist himself, then finding a good master will be problematic. As a rule, specialists with extensive experience, reputation and client base work for themselves.

Tattooing is a peculiar area, with many traditions and features. A beginner has to study for a long time not only the stuffing technique, but also anatomy, to study the properties of materials and medicines. Ideally, you need to have a secondary medical and artistic education.

There are several ways to attract a master to your institution:

• Offer a legal position, an official salary and a percentage of the proceeds to a tattoo artist who works at home.
• Hire a part-time specialist from a competing firm.
• Pay for the training of a beginner tattoo artist.

It is not so difficult to find employees to perform tattooing, piercing, mehendi painting. Large salons also hire a medical professional to examine customers, disinfect and sanitize instruments.

In addition to the main staff, an administrator, an accountant and a cleaner are needed. These functions at the project launch stage can be performed by the entrepreneur himself to save money on wages.

The amount of remuneration depends directly on the qualifications of the specialist. A tattoo artist with a name works for half the cost of the order, the rest of the masters take 20-30%, other staff receive a flat rate.

There are very few casual visitors in tattoo parlors, so a large amount will have to be invested in a variety of advertising.

At the stage of decorating the premises, you need to order an attractive sign, come up with an original name for the salon, and install signs. When the salon is ready for opening, you need to notify the largest possible audience about this event using:

1. Announcements in the press, media, transport, on the street.
2. Business cards and booklets.
3. Stretch marks, citylights, billboards.

The site needs to be given special attention, to place not only a list of services with prices and photos, but also important information. For example, how to properly care for a tattoo, how to choose a pattern, advice from tattoo artists and fans. A section with customer reviews and samples of work will also be useful.

Participation in festivals, exhibitions and other events related to the tattoo theme will help spread information about the business. Discounts may be offered in the future. regular customers organize workshops and training courses.

Video: how much does it cost to open a tattoo parlor?

Economic calculations

To determine how much it costs to open a tattoo parlor, you need to make an estimate of the main investments in the business. Planning future income and expenses will allow you to calculate the profitability and profitability of the project.

Investments in the launch of the project are:

The wider the range of services provided by the salon, the higher the cost of investments, mainly in equipment.

Fixed monthly expenses of the enterprise:

The revenue and success of the salon depends on the professionalism of the tattoo artist. If an entrepreneur hires a well-known specialist and organizes an advertising campaign, then in the first month of operation, the institution will receive income that will cover current expenses. If you have to attract new customers, then the payback period can reach 3 years.

The average monthly income of a promoted salon with a sales department is about 300,000 rubles, profitability is at the level of 30%.

It is profitable to open a tattoo parlor for a master with a high level of qualification, and if you invest in advertising and business expansion, then the success of the project is guaranteed.

What is the article about?

The art of underwear drawing has attracted many people at all times, and this trend has continued today. The popularization of tattoos in Russia is largely associated with the spread of elements of Western culture. Some people want to put on the body images associated with musical directions, esoteric symbols, abstract or thematic drawings to emphasize their belonging to ethnic groups, while others do them in order to hide scars and other skin imperfections. In addition, among the fair sex, permanent makeup is very popular.

From this it follows that in the coming years the demand for the services of body painting masters will only grow, which means that the opening of a tattoo parlor will provide an opportunity to organize a stable and profitable business.

How to open a tattoo parlor?

Before opening a tattoo parlor, an entrepreneur needs to understand the peculiarities of the business on its content, as well as assess the market prospects. In order to develop successfully, the masters need to provide high-quality services to the population, and it is desirable to have permanent makeup and piercing specialists on the staff.

If not so long ago the main audience of tattoo parlors were musicians, bikers and representatives of various informal communities, today the situation has changed radically. Ordinary clients want to make tattoos, among which there are many teenagers, girls and even elderly people. Visitors need quality services, so they are willing to pay a lot of money to get a high quality underwear. In addition, the company must have the relevant documents for the provision of such a service, because many customers care about own security.

It will be quite difficult for beginners to successfully develop in megacities. As for small and medium-sized cities, they have only a few salons where clients can get a high-quality image on the body. In addition, we should not forget about private masters, to whom people will always turn. What are the prospects for this business? The practice of such establishments shows that after applying the first drawing, most clients repeatedly turn to the masters with a request for new tattoos. Many visitors order temporary images, which leads them to return to the artist about once a year.

Regardless of the quality of the body design, any tattoo needs to be corrected. For this reason, the vast majority of people visit the masters who make the existing image more distinct. As a rule, the correction is carried out with an interval of 5-8 years. All this suggests that in addition to novice visitors who decide to get their first tattoo, “experienced” clients will also turn to masters for services, so in the coming years the business will be in demand and will be able to bring solid profits.

Business registration

All entrepreneurs who want to organize the work of a tattoo parlor, open a shop sports nutrition or the production of consumer goods are required to register a business. To do this, you must contact the branch of the Federal Tax Service at the place of residence. You need to submit an application for opening an individual entrepreneur, a passport, TIN and a check for payment of state duty in the amount of 800 rubles to the tax service. You will also need to choose a taxation system. The best option would be USN or UTII.

For the report, you will need to specify OKVED codes. Entrepreneurs can use 93.02 Provision of services by beauty salons and hairdressers or 93.05 Provision of other personal services. For the operation of a tattoo parlor, you will have to obtain permits from the following organizations:

• Rospotrebnadzor;
• state supervision;
• sanitary and epidemiological stations;
• locality administration.

Since many customers prefer non-cash payments, it will be necessary to install a terminal for accepting plastic cards at the enterprise. In addition, an entrepreneur needs to make a company seal and open a bank account, whose employee can calculate the loan and answer any questions of interest.

A businessman must have a valid lease of premises or documents on the right of ownership. To obtain permission from the SES, you need to submit medical books of all employees of the enterprise.

Important: according to the Order of the Ministry of Health and Social Development of the Russian Federation No. 1664-N dated December 27, 2011, salons providing permanent tattoo services are subject to mandatory licensing, since such procedures are medical. In addition, masters are required to have a specialized education not lower than secondary.

Room search

How to choose the right room for elephant tattoos? Unlike businessmen who want, for example, open a dance school, the entrepreneur does not need to look for areas in the central part of the city, the rent of which is very expensive. For these purposes, you can find a room in a residential area. In the case of tattoo parlors, the location does not play a primary role, since people go to professional masters even from other regions.

However, in order to attract a large number of potential customers to the business, you should look for areas, adhering to simple rules. It is advisable to locate the salon in a place with high traffic of people. In addition, it is recommended to choose the location of the institution in such a way that it can be clearly seen signboard and outdoor advertising. Inside the cabin you need to organize zones:

• receiving visitors;
• working room;
• staff rooms;
• bathroom.

Since the nature of the establishments implies the presence of specific drawings on the walls, the craftsmen themselves can decorate the interior. It is also important to ensure the uninterrupted operation of lighting, sewerage and water supply. Please note that the surfaces of walls and floors should be easy to clean (according to the requirements of the SES), so the finish should be made from appropriate materials. For a salon, a room with an area of ​​​​50 m² is suitable. The cost of renting an institution will be about 70 thousand rubles per month.

Purchase of equipment

What equipment is required for a tattoo parlor? To ensure that beauty treatments are carried out, a minimum of 2 adjustable chairs with armrests must be purchased so that clients can assume a comfortable body position. Their cost is 40 thousand rubles. Since the masters must ensure the sterility of the instruments and the room, you will need to buy an irradiator and an autoclave unit. The price of this equipment ranges from 30 thousand rubles. Also recommended to buy:

• a laser device for reducing underwear drawings - 290 thousand rubles;
• tattoo machine (2 pcs.) - 50 thousand rubles;
• LED lamp (2 pcs.) - 2 thousand rubles;
• laptop, color laser printer - 45 thousand rubles;
• furniture (sofa, table, chairs) - 18 thousand rubles.

You can’t save on consumables for a tattoo parlor, since the quality of the body pattern will depend on them. The institution needs to be provided with needles for applying images, which cost 1,000 rubles per pack (50 pcs.). The drawing can be obtained using special paint (sold in small tubes). It is desirable to have about 20 colors, which costs 3 thousand rubles. In addition, mehendi paint, piercing equipment and other consumables should be purchased, which will cost 10 thousand rubles. Thus, the cost of purchasing equipment for a tattoo parlor will amount to 419 thousand rubles.

Personnel attraction

You don't have to be a tattoo artist to open your own salon. However, most of the owners of such establishments are practicing masters and employ several assistants. The tattoo artist must be experienced and have a large database of images. The master does not have to receive certificates of passing special courses - it is enough to demonstrate his skills and work. An approximate state of the salon with the salary of employees may look like this:

• tattoo master (2 people) - 110 thousand rubles;
• administrator (2 people) - 40 thousand rubles;
• cleaner - 17 thousand rubles.

The administrator of the tattoo parlor is required to meet clients, keep records and take calls. Such a specialist is needed in the state, because during the work the masters cannot be distracted by communication with visitors. Often, salon owners share profits with professional craftsmen who are able to provide a large flow of customers for several months in advance. It is advisable to immediately agree with the specialists on the terms of cooperation, including the calculation upon dismissal own will, which will avoid unpleasant moments in the future.

The cleaning lady should clean up the premises 3-4 times during the day, so such a specialist should be in the salon. An entrepreneur can perform the duties of an accountant on his own or outsource them. The cost of such services ranges from 5 thousand rubles. In total, a businessman needs to spend 172,000 rubles a month to pay staff.

Promotion and advertising

How to develop a marketing strategy in order to attract the target audience and increase the profit of the tattoo parlor? Information about professionals will spread among clients very quickly, so one of the effective tools for promoting a business is word of mouth.

For people to know about the existence of a tattoo parlor, you need to order advertising sign for the establishment and install outdoor streamers near it. The cost of manufacturing such equipment varies within 30 thousand rubles. Advertising company specialists should be entrusted with the development of layouts for printed materials (they know the rules for designing business cards, booklets, flyers, leaflets). It is recommended to distribute it in places with high traffic of people.

Almost all clients of tattoo parlors are active users of social networks. For this reason, it is imperative to create thematic publics in them, which will attract a large amount of the target audience. It is also desirable to develop and launch your own website, where it does not hurt to post photos and videos about the activities of the salon. In addition, you will need to create a price list so that potential customers can get acquainted with the service offered. It is mandatory to specify contact details, which will allow customers to contact the administration.

In every locality there are electronic directories of enterprises and city portals where information about a tattoo parlor should be given. This will provide an additional flow of customers. It would not hurt to allocate about 25 thousand rubles for an advertising campaign every month.

Tattoo parlor business plan with financial calculations

Here is a detailed business plan for a tattoo parlor with financial calculations, allowing aspiring entrepreneurs to determine the required amount of start-up capital. First, we calculate the one-time investment in the project:

• registration of a business with a license - 8.3 thousand rubles;
• rent of premises (from 6 months) - 420 thousand rubles;
• the cost of finishing work on the premises - 100 thousand rubles;
• purchase of furniture and equipment - 419 thousand rubles;
• production of outdoor advertising - 30 thousand rubles.

Thus, to open a tattoo parlor, you will need to invest 977.3 thousand rubles. Such calculations will have to be performed by entrepreneurs who want to draw up, for example, a business plan for a lingerie store, pizzeria, hairdresser and other service businesses. The amount of monthly payments will be:

• payment utilities- 10 thousand rubles;
• remuneration of personnel - 172 thousand rubles;
• taxes - 15 thousand rubles;
• purchase of consumables - 10 thousand rubles;
• advertising campaign - 25 thousand rubles.

In total, the entrepreneur needs to allocate 232 thousand rubles a month for the maintenance of the salon. The value of the average check for the services of tattoo artists is about 3 thousand rubles. The master can make drawings for two clients during the day. If the reception will be conducted by 3 specialists, the daily revenue of the enterprise will be 18 thousand rubles, and for the month - 540 thousand rubles. Less 232 thousand (mandatory payments), the net profit of the tattoo parlor is 308 thousand rubles.

Should You Franchise a Tattoo Parlor?

Aspiring businessmen can profitably invest their money in acquiring a tattoo parlor franchise. What benefits will the business owner get by working under this scheme? First of all, it should be noted that the company will operate under one of the well-known brands in the country. This will ensure the recognition of the salon and the desire of customers to get a tattoo from eminent masters.

The franchise entry fee is about 100-150 thousand rubles, and the total investment is about 700 thousand rubles. The franchisor provides its partners with full support at all stages of work. The entrepreneur will be assisted in the selection and design of the premises. In addition, the businessman will receive professional equipment and consumables from the best suppliers. Without fail, the partner will be helped in opening a tattoo parlor, which will be remembered by the target audience. Franchising is a profitable investment that allows you to quickly gain a large number of customers and reach a stable profit.