Home business cookies nuts. Profitable business: biscuit production. Mini-shop for the production of biscuits: equipment and technology for the production of biscuits. Economics of opening a shop for the production of cookies "Oreshek"

This cookie reminds of childhood, probably, this is connected with the people's love for delicious nuts with a sweet filling. It is not difficult to set up the production of cookies, but first you need to determine the fullness of the market and first agree with trade enterprises.

In Russia, any cookie is traditionally in demand. Almost every shopper purchases a pack of cookies when they visit a store.

Statistics testify to the continuing growth in the popularity of this product; even during the crisis years, the demand for cookies does not decrease.

The shelf life of cookies is relatively long, which is also important. For these reasons, the business of baking this confectionery should be very promising.

Cookies "Nut" - a delicacy, of course, very popular. It is difficult to single out a specific factor that creates such a nationwide love.

Probably, this is both a successful recipe and warm childhood memories, when "nuts" were almost a scarce pleasure. Nowadays, consumers are quite willing to buy these cookies and, as a rule, they do not lie on the shelves.

To build a successful cookie business, the following conditions need to be considered:

1. Particular attention should be paid to the productivity of the forming equipment.
2. Choosing a stove should also be taken very seriously. Obviously, it is possible to cook evenly baked and unburned cookies only in a high-quality oven.
3. The choice of starting materials requires a particularly careful approach.
4. An optimally adjusted storage system for ingredients and finished cookies will help to avoid unnecessary costs and problems.
5. Reliable communication with a responsible supplier of raw materials.

It is important for the success of the enterprise A complex approach to the device of the business.

Ingredients for making Oreshek cookies:

• flour;
• butter;
• sour cream;
• granulated sugar;
• soda;
• condensed milk;
• walnuts.

Manufacturing process

Regardless of the filling recipe, you can outline the following stages in the preparation of cookies:

• preparation of components (sifting flour and sugar);
• kneading the dough and preparing the filling;
• dough cutting;
• bakery;
• notch;
• cooling;
• packing.

Equipment

To organize this type of business, an area of ​​about 100 sq. m. and a set of equipment:

• dough kneading machine - 74.5 thousand rubles;
• confectionery oven - 135 thousand rubles;
• a device for preparing the filling - 98 thousand rubles;
• dough divider - 301 thousand rubles;
• thermo-packing machine - 65 thousand rubles;
• automatic filler - 102.5 thousand rubles;
• transporter - 174.5 thousand rubles.

Although, for starting a business, you can limit yourself to much smaller investments - start with 100-150 thousand rubles and develop gradually, according to a strictly developed plan. The stove can be purchased for 45,000 rubles. and separately buy a kneader for 18,000 rubles. When the production gets stronger, it will be possible to think about purchasing more serious equipment.

Sales

It is imperative to take care of the sale of ready-made cookies even at the stage of business planning. It is desirable that by the time the enterprise is launched, there are already agreements with at least one chain of stores.

The successful development of the business largely depends on this. The main sales channel is retail trade in small stores.

It is better not to worry about connections with large chain stores at the beginning of business development - space on the counter of a super- or hypermarket is not cheap, and the purchase price will be reduced to a minimum. For this reason, the most reasonable option is to sell products through very small networks.

Payback

Taking into account the cost of raw materials, the cost of delivery and installation of equipment, preparatory work in the premises for food production and other costs, financial investments in the organization of the business will amount to approximately 1,500,000-1,800,000 million rubles.

Wholesale cookies "Nuts" can be sold for 50-70 rubles. per kilogram. This is three times less production costs. The business will pay off in two years.

Designed for mechanization of the process of whipping various confectionery mixtures (cream, protein and egg-sugar creams), as well as kneading yeast dough in confectionery shops.

Specifications

1.Capacity of a tank, l 100
2.Frequency of rotation of the working body, 1 / s around its own axis 1.4 / 4.1 / 5.3 around the axis of the tank 0.7 / 2
3.Voltage, V380
4.Rated power of the electric motor, kW drive of the beater 2.2 drive of lifting the tank 0.55
5. Overall dimensions, mm 1000х710х1350
6.Mass, kg325

2. Confectionery oven

Confectionery oven ─ industrial oven designed for baking:
. Shortbread, butter biscuits and biscuit dough products.

Industrial furnace characteristics

Possible block forms

Attention: We can make a form of any complexity according to your sketches.

Distinctive features of the pastry oven:

Heating inside the baking tins, even when the tins are open they do not lose temperature;
.temperature on the upper and lower plate is regulated separately;
.precision of keeping the temperature on the mold of only 3 degrees;
. the hinges of the molds are made of steel and are removed from the heating zone;
. bump stop on the bottom mold (silicone rubber, Germany);
.locks on the form open / close in a split second;
.high quality Teflon coating, which greatly simplifies the removal of cookies from the molds and improves its taste;
. electrical installation products ABB (Germany);
. Electronics Delta Electronics (Japan);
.high-precision temperature sensors (USA);
. Timer with LCD screen. Automatic on / off when lowering / raising the form. The electronics are built in such a way that during operation you can not press any buttons (everything works automatically);
.quality powder coating;
. for shortbread and butter (vanilla) cookies, the oven has no analogues in terms of performance.

3. Thermo packer

The shrink wrapper is intended for packing boxes in shrink film. Its main advantage is its versatility, since the smooth temperature control used in this device makes it possible not only to pack a wide range of products, but also to use a film for this. different types and thickness.

Technical details

Overall dimensions are 2700 x 610 x 700mm.
Mains voltage 220 V / 50 Hz
Power consumption 4.5 kW
Weight up to 100 kg.
The maximum dimensions of the package are 450 x 350 x 220 mm.
Type of film used - PVC, PE, PP
The width of the used film is up to 500 mm.
Productivity up to 300 pack / hour

The most popular confectionery purchased by Russians for tea can be safely called biscuits.

Most consumers in our country buy it regularly, both spontaneously, taking it on the way to the checkout, and planning a purchase in advance, before going to the supermarket.

Cookie production different types accounts for more than 900 tons per year in our country, and the market demand not only remains at a high level, but also grows steadily - by 8-10% annually. Of course, there is a lot of competition here, because the business is profitable.

Moreover, both large confectionery factories and small manufacturers coexist at the same time, which in this specific segment can successfully compete for tastes and consumer loyalty. Today, the confectionery niche is almost completely filled, but there is still room for new players, whose products, with a competent approach and high quality, can take their corner on the shelf of a grocery store, and then place on the table of the end consumer. We will try to tell you in this article how to organize our own production of cookies, which will be able to win back a share on the confectionery counter.

Basic steps for setting up a mini cookie shop

Unlike a number of other products, where small companies find it difficult to compete with the giants of the market, in the confectionery business, in particular in the production of cookies, success can quickly come to small-scale production. The most important thing here is quality, taste, assortment and the presence of the very zest that will attract the attention of the consumer to the product.

Therefore, feel free to count on the fact that your own mini-shop for the production of cookies can easily turn into a successful, profitable and profitable business. However, despite such bright prospects, you will have to work hard to be able to declare yourself with better side... To do this, you first need to draw up a business plan, which will reflect and carefully consider the following points:

• type and range of products;
• cookie production technology, stages;
• equipment (what, in what quantity);
• premises for organizing a workshop;
• sales of production products (channels);
• calculation of costs and expected profits.

All these questions are essential, and it is their correct decision that influences the final result - the quality of the finished biscuits, the availability of demand and, as a result, profit.

We determine the range of our workshop

There are a lot of types of cookies. Depending on the technology, as well as the composition (sugar and fat content), dough can be obtained various properties... Butter biscuits are especially popular, from which a variety of cookies are made: shortbread, which is sweeter and fatter, and shortbread, which are less fat and plastic.

As a result, you will have a very wide assortment (sugar, lingering, crackers and biscuits, etc.), which can be further diversified in shape, size, finish, various fillings and additives. You can determine which type of product to offer to consumers by interviewing the buyers themselves and analyzing the market, competitors in your region.

See what others are doing and do something new. Or the old one, but in a new interpretation - with unexpected fillings, combinations, other forms and original presentation. If the consumer notices and appreciates your cookie, then the trump card is in your hands.

Technology and stages of production

Regardless of what type of cookie you make and what its recipe is, all the basic steps are almost the same. How are cookies made? The stages of this process can be divided into the following:

• preparation of raw materials;
• kneading and shaping the dough;
• baking and cooling;
• package.

As a rule, the following ingredients are used to prepare the dough: premium flour, sugar, fats, egg powder, melange, baking powder, flavors and various additives. Depending on the type of product, nuts, dried fruits, poppy seeds and sesame seeds, jams, condensed milk and others can be used. You will determine the need for certain components together with the technologist, developing an assortment and choosing a recipe for each type of cookie.

Stages of making cookies

The cooking process looks like this:

• all ingredients are weighed and put into the kneading machine in a certain sequence (kneading is carried out within 15 minutes);
• then egg powder / melange is added, as well as water and, if necessary, condensed milk (stirring continues for about 10 minutes more);
• at the very end, add syrup, sifted flour, starch (knead for another 5 minutes);
• the resulting dough is divided into parts, which are rolled into layers - separate portions are cut out of them using special forms or rotary molding machines;
• cookies are baked in ovens and cooled;
• if necessary, glaze, an interlayer is applied, various drawings and other decorations are made;
• cookies are packaged (in portions or in batches, in cardboard boxes, bags, etc.).

In general, this is how cookies are made - the whole process from start to finish. There is nothing complicated in it, and you can master the technology within a few days if you have a good technologist. The specifics of each stage may vary depending on whether it is carried out manually or using special equipment. We will talk about it further.

Equipment required for organizing a mini-workshop

As discussed above, some of the steps for making the cookie (eg molding) can be done manually. This largely determines which equipment for the production of cookies must be purchased and which one can do without. For a mini-workshop, it is permissible to include "manual stages" in the process, because the volumes here are not as large as in large factories. However, each workshop should have the following items:

• flour sifter;
• dough mixer / mixer;
• dough machine;
• rotary / convection oven;
• refrigeration equipment;
• machines for packaging.

In addition, a glazing line and other accessories may be required. If possible, it is better to use European rather than Russian equipment for cookies. For example, Italian molding machines are of higher quality and wider functionality, which will expand the range of products and improve their appearance. The right stove is also of great importance.

Search for premises for a mini-workshop

Where your cookie production will be located is also important. The choice of a suitable space should be given as much attention as the purchase of equipment. Since cookies are food products, the various nuances of their production (how, on what, where, in what conditions) are regulated by Rospotrebnadzor. A number of mandatory requirements are imposed on the production workshop:

• the area should be sufficient to accommodate the entire set of equipment on it, as well as the organization of warehouse and utility rooms (rooms for staff, the office of the director and accountant, shower and toilet);
• the repair must meet the requirements sanitary regulations(you can find out more about them in the Sanitary and Epidemiological Surveillance);
• the premises must comply with fire safety standards;
• on the territory of the confectionery shop, all communications must be carried out (sewerage, water supply, power supply).

For a shop starting up, you can rent production areas on the territory of a catering enterprise, if there are free ones. In addition, the landlord may have some of the equipment you need. This will help reduce costs at the very beginning, and with a favorable development of business - move to an independent premises.

Sales channels for mini-shop products

As already mentioned, the demand in this segment of the confectionery market is quite high, despite the large number of small and large manufacturers. Therefore, you can safely claim a share in it. It is better to sell the products of your workshop through several channels, which include:

• wholesale companies selling products to retail companies;
• grocery chains - regional and federal;
• HoReCa sphere (supply to cafes and restaurants).

For each of these channels, there can be either a separate assortment of products, or the same (but in different volumes and packaging).

Financial plan for opening a mini-shop for making biscuits

The initial investment in the organization of our own mini-workshop is mainly associated with the purchase of equipment. Good equipment, especially foreign made, is not cheap. However, having once invested a significant amount in a high-quality molding machine, oven and other devices, you can use their power for a long time and reap the result of the work. On average, equipment for a mini-workshop will cost from 500-600 thousand rubles. In addition, the main items of expenditure include:

• rent (depending on the area) - up to 150 thousand rubles;
• remuneration of personnel (7-10 people) - up to 150-200 thousand rubles;
• transportation, utilities and other expenses - up to 100 thousand rubles;
• purchase of raw materials - depending on the volume of production.

Naturally, the larger the production, the more significant the costs, but also the greater the revenue. V this case we are talking about a small workshop that can produce on average up to 15 tons of biscuits per month. The wholesale price of one ton of products is about 40 thousand rubles, which means that the monthly proceeds will reach about 600 thousand rubles. And the net profit will be about 150 thousand after deducting all expenses.

When will it pay off?

The profitability of biscuit production with a favorable outcome is approximately 20-25%. And the initial investment will pay off in less than a year (7-10 months). If the investments are higher, then the payback period may increase to two years, since the cost of equipment for large-scale production reaches several million rubles, which will be transferred to finished products much longer.

Summarizing

Thus, a mini-workshop for a novice cookie maker with minimal experience is the most preferable. Small-scale production is more flexible, cost-effective and much easier in terms of control over maintaining high product quality.

To start your own confectionery business, the production of dense dough products (nuts with condensed milk, curly cookies with a filling, tartlets, Viennese cookies) is considered the best option. Monitoring of the Russian confectionery market showed that nuts stuffed with boiled condensed milk are the most popular. These baked goods do not belong to the position of standard biscuits of professional production and occupy a special product niche in the market.

The inexpensive price of confectionery equipment, the availability and natural basis of raw materials, simple manufacturing technology and consumer demand are indisputable factors that ensure the prospects for the production of sweet baked goods.

To organize production, a minimum set of confectionery equipment is required:, and.

Ingredients: flour, sugar, eggs (egg powder), butter(margarine), milk (milk powder), baking powder, and condensed milk (thick cream) for the filling.

The technological process consists of the following stages: preparing dough and filling, baking dough pieces, filling the halves with filling and forming finished products.

Nuts with condensed milk belong to shortbread baked goods; they differ from other cookies in their recognizable shape and the presence of an invariable filling. In the minds of the consumer, nuts with a tasty filling are associated with homemade sweets and are perceived as a piece goods.

And the nuts are not easy - all the shells are golden!

Taste characteristics are an important criterion for the quality of a confectionery product. However, the attractive appearance of baked goods is a kind of prelude to overall assessment product. The correct shape, even golden color and uniform baked nuts indicate the correct production technology.

The dough for nuts is obtained by thoroughly mixing the prepared components: melted butter, beaten eggs with sugar and flour. Kneading machine and mixer with high technical characteristics(design, engine power, speed and amplitude of rotation of the blades) allow you to obtain a homogeneous dough mass and a creamy cream of delicate consistency.

A professional confectionery oven for baking nuts, as a rule, has small dimensions (it can even be a desktop one). The furnace design consists of two plates that can be heated autonomously. The operator can set the baking time on the timer depending on the production needs.

Option of simultaneous or autonomous heating with the possibility of regulation temperature regime provides taste and external aesthetics of the "shell" of nuts. When replacing aluminum molds, you can significantly expand the range of products (cones, hearts, mushrooms, animal figures, geometric shapes).

Kernels - pure emerald

When producing nuts with condensed milk, it is not recommended to replace the product indicated in the name with another creamy filling. Of course, the use of ready-made condensed milk for the filling is absolutely unprofitable. An experienced confectioner knows the recipe for making condensed milk that meets the standard requirements for this product.

Planetary mixer with helical blades rotating in different planes, and good quality starting raw materials will make it possible to obtain a sweet confectionery mass of a uniform consistency.

The production of nuts is a very profitable business in itself, so you should not add flour to the filling or bake products with thick walls. The success of the confectionery business directly depends on the honesty of the manufacturer to the consumer. Full compliance of the filling with the declared parameters is a guarantee of stable demand and high sales of nuts with condensed milk.

Business plan: Production of Oreshek cookies.

Start-up capital - 950 thousand rubles.
Profit per month - 120 thousand rubles.
The payback period is 9 months.

Oreshek is a sweet confection that is traditionally used as a dessert. The product is in demand among all categories of buyers, as it is considered one of the most delicious delicacies.

Perhaps the reason for this is the reputation that has developed around this cookie in Soviet years... During the time of total scarcity, it was a real delicacy. And although today there are many confectionery factories that produce these cookies, this type of business remains promising.

Required raw materials

The following ingredients are used as raw materials for making cookies:

- flour;
- butter;
- sour cream;
- sugar;
- soda;
- condensed milk;
- walnuts.

Manufacturing steps

Regardless of the filling, the recipe can be divided into the following stages of making cookies:

- preparation of ingredients (sifting flour, granulated sugar);
- kneading dough and filling;
- dough slicing;
- baking cookies;
- removal of finished products;
- product cooling;
- packing and packaging.

The following main equipment can be distinguished, without which it is not possible to open a production:

- dough mixing machine;
- confectionery oven;
- machine for mixing filling ingredients;
- dough divider;
- thermal packer;
- filler syringe;
- conveyors.

Implementation channels

About implementation methods finished products it is necessary even at the stage of the birth of an idea. Ideally, at the time of production launch, it is desirable to have an agreement with at least one small chain of stores.

The main sales channel is retail grocery stores.

There is no need for novice entrepreneurs to go to large chain stores: in order to get on the shelf of a federal store, they will have to pay for space, as well as reduce the purchase price to a minimum. This is especially true of hypermarkets - they have the lowest markups. Therefore, the best option is to sell products through small networks.
Economics of opening a shop for the production of cookies "Oreshek"

The minimum set of equipment is as follows:

1. Dough mixing machine TMM-03 74.5 thousand rubles.
2. Confectionery oven PEM-2U Profi, 3 pcs. 135 thousand rubles
3. Dough divider Jac DIV 20 301 thousand rubles.
4. Cream whipping machine MB-40 98 thousand rubles.
5.Dispenser (filler) automatic DF-200 102.5 thousand rubles.
6. Thermo-packing machine TM-2R M1 65 thousand rubles.
7. Weighing conveyor TV-L-30-60x40 174.5 thousand rubles.
Total RUB 950.5

Taking into account the purchase of raw materials, expenses for the delivery and installation of equipment, preparation of premises for food production and other expenses, investments in the organization of production will amount to 1.5-1.8 million rubles.

The wholesale price of one kilogram of Oreshki cookies is approximately 50-70 rubles. per 1 kg, this is 3 times lower than the cost of its production. The payback period for a business in the production of Oreshek cookies is on average no more than 1 year.