If you work yourself, your money will be enough for you and your family. To leave your fortune to the future generation, people must work for you (Karl Marx)

Already in times gone by, there was a history of the emergence of such a useful and pleasant effect on the body as massage. It was used at the time, as in our hours, in cosmetic procedures and for the purpose of treatment.

Now the service of providing any massage can be found everywhere. It is provided by salons with both specialized purposes and auxiliary ones. Massages can be found in the hairdressing salon, in the clinic and beauty salon, in sports clubs. A lot of enterprising people have already made massage service their kind of profit.

This is explained both by relatively small investments and their very quick payback, and by the great popularity of any type of massage among the population. And among other things, only for massage, according to medical indications, permission from the Ministry of Health and special specialized training are required.

While massage with aromatic oils, massage for relaxation, massage with cups, cosmetic and energy massages do not need any special permission. Thus, everyone who has mastered the skills and has such a desire can provide services for these types of massage.

Choosing a room and location

Before proceeding with the selection of a suitable room for a massage parlor, it is worth choosing a place where this room will be located. If this is a medical massage parlor, then there will be no problems with the location, since a person with health problems will go to any place. Especially if he knows that the specialists who work there will provide the highest level of their skills.

The same person who needs massage sessions primarily for a cosmetic or soothing process will look for a salon located as close as possible. Moreover, there is no shortage of such salons, especially in large cities. Based on these considerations, the best place to find a new massage parlor would be an upmarket sleeping area. And this is exactly the place that an experienced entrepreneur will choose.

The massage salon can be successfully placed on the ground floors of any of the residential buildings. The main thing is to withstand all SES standards. According to the rules, one massage specialist should have at least 8 square meters, although two masseurs can use 12-16 square meters.

Here we will emphasize that when planning a salon for massage, it would be best to take into account the small number of working masseurs (about 2-5 people). With such a decision, everyone will win, and the masseurs will not have much competition with each other, there will be no downtime in the sessions, and in the material sense, both the owner of the salon and the working masseurs will benefit.

If you approach planning in this way, then starting with the planning of one small salon, you can gradually open the same in other areas of the city, which will bring greater material benefits than opening one large salon, which most likely will not be filled with clients, in one area of \u200b\u200bthe city.

Equipment for massage parlor

In order for the salon to quickly begin to flourish and not be towed in place, you need to think over its equipment well, not forgetting that everything must be in accordance with the requirements of the SES. There must be a toilet and shower in the massage parlor.

A room with a shower must be tiled. The shower room must be treated with disinfectants once a week.

A massage parlor will not do without special-purpose furniture:

• sun loungers,
• massage tables,
• couches.

Needed for work and furniture in the form:

• cabinets,
• various shelving,
• sofa,
• there should be a convenient hanger for clients' outerwear.

For the massage process itself, it is necessary to purchase a variety of aromatic and base oils, as well as antiseptics. Such ingredients will be consumed very quickly, so it is more advisable to purchase them, as well as towels, in bulk at specialized bases.

Also, a massage parlor will not do without an automatic washing machine, since sheets and towels will require constant washing.

Staff

In order for the new salon to quickly take its niche and start making a profit, the entrepreneur will have to hire good specialists with work experience. In no case should you forget about the great competition in this type of business, so you should equip your salon with all the necessary specialists and workers.

These should be both masseurs, who own various massage techniques, and all the other people needed in such a place, namely an administrator, an accountant, a cleaner. You also need to think over the organization of the working day in advance.

Schemes of work can be in two versions:

1. work on order;
2. shift work.

It is necessary to actively start looking for masseurs who will work in the salon long before its opening. It is worth looking through the lists from employment centers, it is possible to invite employees from a competing salon (here you should be careful not to accidentally violate the ethical norms in relation to another businessman).

The necessary personnel are recruited on the basis of a competition, since there is no place for random people in this area of \u200b\u200bwork. Everyone knows that a salon in which there is a constant turnover and replacement of workers will never have either clients or, accordingly, earnings. So it is important to think about the authority of your salon in time.

It is imperative to think over the payment of employees in advance. Usually it is calculated as follows: a master massage therapist receives interest from earnings for the services provided (usually 30-50%) and the number of visitors to the salon, which a massage therapist can serve in one shift of work (usually from 3-4 to 7-8 clients) is considered ...

The accumulation and increase in the number of people is an indicator for a business and depends on the type of services provided by the salon and the physical capabilities of the massage therapist.

That is why there is a selection of employees on a competitive basis, since with this approach it is possible to select the most productive specialists.

Massage salon advertisement

In order to properly advertise a salon, you need to use all available types of advertising. These are ads in the local media and print, TV ads, leaflets, etc. After the massage parlor opened and brought a lot of clients with a stream of advertising activities, a new question is raised about how to keep these clients in your salon.

You should place your bets on the continuous improvement of the salon, on the fact that the skills of specialists are developed at various advanced training courses. It is worth creating a special book for guests, in which reviews of the work in general and specialists in particular will be left.
Do not forget about a variety of promotions for frequent customers (for example, in the form of a free session after a certain number of those done before), discounts, small pleasant tokens (a cup of aromatic tea or coffee before or after the session). Advertising should never be stopped.

Provision of services

Services in a massage parlor should be varied. As all kinds and types of massage, as well as additional types of services.

The list of services of a massage parlor includes:

• general body massage,
• classic type of massage,
• sports massage,
• to combat cellulite,
• using cans,
• reflex type,
• massage with aroma oils,
• energetic.

As an additional service, it is advisable to carry out manual therapy, which is necessary for people after 35 years of age, when the main problems with the spines appear.

The cost of opening a massage parlor

In order to be able to open a massage parlor up to 70 square meters, you will have to spend:

Average income - $ 14,500 e.

Output

The cost of opening a massage parlor will pay off within a year from the date of opening, if its profitability is 20-30%. Considering these figures, it becomes clear that a massage parlor is quite real as a business project, the main opportunity of which is payback and demand.

Low costs and high profits are the dream of every novice businessman. At first glance, there is nothing complicated in the matter of a massage therapist: work with your hands, rake in money. However, newcomers to this field of activity will face a lot of difficulties. True, there are also many positive aspects.

Pros and cons of massage business

Why are people experienced in this business skeptical about the prospect of those who are just thinking about it? First, the art of massage must be learned. Or you need to find someone who owns it well, which means paying a lot of money. Secondly, it is also important to be able to sell this service. Thirdly, the problem of positioning a massage room or salon will be relevant: what it will be, what to include in services and what equipment to stock up on.

Important:naturally, there are prospects for good earnings only in medium-sized and large cities. And one more thing: you should be wary of the services of therapeutic massage, manual therapy, etc.

Of course, these are solvable problems. If you are a tough specialist, have a good room and a team of assistants, you can try. Among the advantages of the idea to open a massage parlor are the following:

• relatively small running costs of maintaining the business;
• constant demand;
• high profitability;
• demand and, as a rule, low competition in the niche.

How to open a massage parlor from scratch?

Before we discuss how to open a massage parlor from scratch, we note the following. Although theoretically without honey. education can sell such services, you must understand that people with high incomes are not ready to entrust their back to just anyone. But they will be your main target audience. It is permissible to count on people with an average income, although they must be convinced of their professionalism.

Advice: If you plan on doing the massage yourself, but have no experience, invest in qualifications first. Massage at home and build your customer base. If you want to use hired specialists, think in advance what requirements you will place on their skills, experience and education. Sometimes you can just hire someone you know, after sending him to the appropriate courses.

And further. The very first thing to do: formulate an idea for yourself. This means answering questions for yourself:

• What kind of massage will be offered?
• Who is the expected consumer of the service?
• Which organizational and legal form to choose?

If the answers are ready, we proceed to registration.

Business registration

For this business, you must be registered as an individual entrepreneur. Opening a whole LLC is hardly advisable. Among all possible taxation systems, in our case, it is best to choose the "simplified taxation". This implies a simplified taxation system, in which you can pay either up to 6% of income, or up to 15% from the item “income minus expenses”. Why is it said "before" and not 6 and 15, respectively? In certain cases, in the regions, the rate may be reduced to 1 and 5 percent. Experience shows that it is more profitable to choose a rate of 6% on income.

Search for premises

At the initial stage, many decide to do without an office at all. Such masters of massage simply offer sessions with a visit to your home or office. It helps build a customer base. But still, at some point the need to create a cabinet is ripe. And then it is useful to know that it is best to open it in already operating sports clubs, bath complexes, medical centers or beauty salons.

The owners already have a sanitary and fire certificate. If we are talking about medical (medical or health-improving) institutions, then they obviously also have a license. You just have to draw up the lease correctly. It is also important that people already know the place well. They will notice something new, and some visitors will be interested in the new service.

In any case, the location is very important. Sometimes, for the sake of high traffic, it is worth finding a room next to residential areas. Do not forget also about the requirements of the sanitary and epidemiological station:

• Location on the 1st floor.
• The waiting room for patients should be separate.
• The total area cannot be less than 12 sq. m (previously the figure was called 20 sq. m). And it is important to calculate it depending on the number of working staff: in such a way that for one masseur there is at least 8 sq. m.

Some more norms will be touched upon below.

Equipment purchase

What should be the equipment for a massage parlor? It is directly related to its positioning and direction that you came up with first. But there are also universal items:

• a massage table;
• additional folding table in case you need to go home to a client;
• locker for things;
• screen for visitors;
• racks;
• several armchairs;
• sofa;
• equipment for the room where visitors will be received;
• washing machine and bathroom.

These are the largest pieces of equipment. However, the little things are also important:

• oils, creams and lotions,
• disposable slippers,
• towels,
• bathrobes.

Specialized massage techniques will require additional inventory.

Staff recruitment

The minimum number of working personnel is 3-4 people. We need at least 2 masseurs. An administrator and accountant are also required. If you work as an administrator yourself at first, you will save money. As for massage therapists, you can immediately establish the criteria for professionalism for yourself, and then adhere to them when selecting personnel.

Important: if a person suits you and agrees to the proposed conditions, further stimulate and appreciate him. To avoid promotion through your own fault, try to show employees the benefits of working for you.

If you prefer people with medical education, then you will partly immediately solve the issue of image. In addition, such people usually know how to quickly serve people, which will save time and earn more. You can act differently: place advertisements for the recruitment of massage therapists on a competitive basis. Create a questionnaire that contains important questions for you about the qualifications of candidates. Choose ones that are easy to check the answers to. To do this, you need to master the art, but this is a topic for a separate conversation.

Massage parlor business plan

Requirements for a massage room according to SanPiN

To understand the requirements of SanPiN, you need to get into the shoes of your clients. For quality service, you will need to tidy up the following areas:

1. Area. We talked about the norms of this paragraph above in the section "Choosing a room". They are assessed even before the conclusion of a lease or purchase of premises, and the rest of the points can be influenced.
2. Ventilation and heating. Supply and exhaust ventilation is needed to ventilate the workplace. In the cold season, the temperature should be maintained at 20 degrees Celsius.
3. A bathroom with a washbasin: in addition to cold water in the tap, hot water must be mandatory. Shower cabin - if possible.
4. Lighting. The bottom line is that the office is light, natural light is taken into account. During hours when it is dark, artificial light should be directed at the massaged person at an angle.
5. The walls of the massage parlor can be tiled or washable wallpaper. It is recommended to use linoleum for the floor. This will make regular wet cleaning easier.
6. The presence of a first aid kit in case of need for first aid. It is advisable to put a thermometer and a tonometer, bandages, gauze, cotton wool, valerian drops, an alcohol solution of iodine, hydrogen peroxide and a 3% aqueous solution of ammonia in it.
7. Specialized furniture. It was mentioned above in the section "Equipment purchase". SanPiN allows for some freedom, but regulates the minimum amount of special equipment that will provide your customers with comfort and safety.

Massage advertisement - text (example)

• The headline grabs attention.
• The first words stir up interest.
• A person receives in a compressed form all the information that interests him at first.
• The result encourages action.

Specific advice will be specific to your target audience. If these are people with middle and high incomes who want to maintain a high standard of living, they need a place where all the conditions are created to relax:

• It is important to evoke pleasant and relaxing associations.
• The design of a sign or leaflet should be related to the focus of the salon.
• You can and even need to use humor.
• Stick to a sophisticated, almost aristocratic style.

Here's an example of some pretty effective text on a billboard or pillar:

And the design of the leaflet, ideally, looks like this:

Massage room - interior photos

As for the interior and possible design features, there are many options, and see the photo for good examples.

Frequently asked Questions

Let's consider a few more important issues for starting a business.

What is the name of a massage parlor?

It is important that the name is not too hackneyed, original, ideally unique. Even the very approach to choosing a name matters. For example, if the name of the owner is suitable for a store, then for a massage parlor, as a rule, you need something more impressive.

The key point will not be the ability to "encrypt" the direction of activity or the name of co-owners, but the ability to evoke the necessary associations:

• You can directly use the words "massage" or "body" (body). Such a name will not be catchy, but it will directly indicate the type of activity.
• Alternatively, include words in Russian or English that mean beauty, health or relaxation.
• If you have special services, hint at them. So, if Thai massage is supposed, then it is usually impossible to avoid direct use of the word "Thai" or part of it.
• If you use names, then at least choose a beautiful and sophisticated one. It may be possible to use the well-known name of a person who helped others maintain or improve their health.
• You can use other original, but beautiful words, including well-known, but slightly modified.

Examples of titles that are already taken: "ProstoMassage", "Beauty", "Body Doctor", "Asia relax", "Wai Tai", "Avicenna", "Laguna", "Eden", "Exodus".

How to find clients for massage?

To find clients, it is useful to work on your own even before opening an account. You can look for them among acquaintances, former colleagues, and so on. They, as well as any new customers, are better off offering discounts right away. This will help to effectively overcome the first stage - getting to know the service performed by certain specialists. In the future, such people, if they like it, will want to pay the regular price.

Advice: come up with an affiliate program for colleagues from related fields. For example, ask a hairdresser or healthcare professional you know to recommend you in exchange for recommending them.

Do I need a license to open a massage parlor?

General strengthening and cosmetic massage does not require a license. But if you plan to carry out manual therapy or provide other therapeutic services, as well as therapeutic massage, you need to take care of getting it.

Save the article in 2 clicks:

This type of business is good for massage professionals or those who are good at promoting wellness services. It is better if you manage to occupy a new niche in your city or come up with a significant competitive advantage. Initial investments will not be so great, but you cannot save on equipment and staff salaries. If you win the recognition of your target audience, then in the future it will remain to keep the level taken and make a profit.

In contact with

Today we will talk about how to attract clients to massage, whether it is a procedure in a specialized salon or the service of a private master. In times of crisis, finding and retaining a customer base often becomes challenging. Let's talk about ways to attract and retain an audience for a massage therapist.

How to start?

At the start of practice, many novice masters have a hard time - a lot of competition, lack of experience and other factors that prevent them from earning a lot do not make life easier. The following 5 ways will help you start a career in this highly competitive business, or at least understand how to attract clients to the massage parlor quickly and guaranteed.

1. Gain experience in a specialized salon

Today, massage services are offered by many organizations in any city. This is not only about salons - this also includes yoga clubs, spas and so on. The advantages here are obvious - you get customers right away, you can earn a reputation and accumulate your own base.

In addition, working in the salon, you will receive relatively decent money for your work. Having gained experience and formed the backbone of loyal clients, you can go to a more interesting salon or open your own practice and think about how to find clients for massage at home.

2. Look for the first clients among the acquaintances

It sounds dubious, but many start with this - and not only in the field of massage. Just tell your friends about your new activity, immediately indicate the price of the session and give a discount. Be sure to ask to leave a response - this way you will earn the first money, again - experience, and accumulate social proof.

3. Ask for help from colleagues and partners

The bottom line is this. If you, for example, have a hairdresser you know, ask him to advise you to his clients who express an interest in massage or could potentially come to a session. This kind of offline "affiliate program" can bring a lot of orders.

How to keep?

Having mastered the new business and getting the first loyal customers, it is worth thinking about their retention. Of course, the main advice here will be first-class service and conscientious work. But there is more.

1. Increase the record and remind clients of free hours

The fact that you have to collect the email addresses of all your customers is not even worth talking about. Let's say you do this. Then at the beginning of each week, check the schedule of the salon / office and send information about free hours to the database. Surely someone will use this data.

2. Always offer additional sessions

Suppose a new person came to you and liked the massage. Tell us how many more sessions will be needed to fix problems, suggest a tentative schedule, etc. Remember, clients come to solve health problems - and the initiative should come from the master.

3. Call the contact database

People who stop attending classes should be attracted with discounts or special offers. You can send them a letter, but it is better to call and offer in person. This way you get the most from your customer base.

Of course, you need a landing page to promote massage services, attract new customers and build a contact base. Internet marketing tools are extremely effective for small and medium businesses. Our Selling Landing Page Store has one template that is perfect for a massage parlor or private practice. You can buy it

Your brand, company name, will become more recognizable and well-known, which will increase your credibility in the eyes of a potential client.

In what directions is advertising carried out:

You can order a comprehensive promotion of your services, which includes all of the above points, or you can order promotion only for certain points of interest. The price for services is formed depending on the selected items and your individual wishes.

1. Website development.

Development of a professional and modern website with the ability to sign up for a master, view services and information.

The site will include all modern features, namely:
- SEO optimization;
- Adaptive design;
- Integration with CRM systems;
- Online recording system for the selected master.

5. Adding reviews.

We will organize the addition of reviews about your massage salon to all popular thematic review sites. Also, reviews will be posted in thematic groups on social networks.

Adding positive reviews helps to increase the level of customer confidence and motivate them to contact you.

6. Publication of articles and announcements.

To attract the largest possible number of customers, you can order from us the publication of articles and announcements on popular news resources. News resources have a huge number of visitors per day, thanks to which, publications about your services will not go unnoticed by thousands of website visitors.

In addition, publishing articles and announcements on other sites allows you to increase the level of trust of search engines to your site, which will allow you to raise your position in search results and get more visitors, in case you are promoting your site.

Leave a request for promotion

Order advertisement massage

Advertising of a massage parlor is a task, the optimal solution of which is possible only with the use of a competent and professional approach. First of all, when advertising a massage studio, it is necessary to take into account several main factors, including the specialization, the population of the city, the target audience and, of course, the feasibility of one or another type of advertising.

Point decoration

Facade

In general, the design of a massage parlor does not require any special measures or the application of certain rules. However, you will need to take into account the focus of the salon, for example, if Thai massage is done in the offices, it is better to decorate the facade in the appropriate color scheme, for example, red and black, if the emphasis is on therapeutic massage, soft, pastel shades are better suited.

Signboard

Outdoor advertising

Billboards

If you can afford to install a billboard, you should consider carefully which lettering and images on it will attract the maximum number of customers. At the same time, you need to try to make the poster itself original and memorable. So, for advertising of erotic massage salons, humor or inviting pictures are often used, for Thai massage - colorful images, for medical massage - pictures that cause pleasant and relaxing associations.

Pavement signs

Groups in social networks

It is also worth creating a salon group on the most popular social networks. However, in order for as many potential customers as possible to visit the community or your salon page, you should advertise your profile on larger platforms with a large number of subscribers from the city where the salon is located. Groups in social networks, like the site, can be used to publish information about the salon, services provided, craftsmen, promotions, discounts and special offers. If you cannot wind up the required initial number of subscribers, you can turn to special exchanges, where for a very small fee you can attract people who will join your group and repost on your page (in this case, you must make sure that the pages of such group members are not fake and have a sufficient number of friends and subscribers, from 100 people).

Printable advertisement

Leaflets and flyers

The distribution of leaflets is especially relevant at the moment of opening, when you need to create a main client base, inform the residents of a particular city (if the salon is located in a small settlement) or a metropolitan area about the start of your massage studio. However, when choosing information for leaflets, it is worth considering the specifics of this business. Unlike flyers of restaurants, clubs, gyms, flyers of a massage parlor should be more informative, contain information about the effect of a particular type of massage and in what cases massage is necessary for medical reasons.

Business cards

It is definitely worth giving out business cards to clients and simply interested visitors with the mention of the salon address, contact phone number and website. This will serve as a small but factual reminder of your massage studio.

Booklets

It is worth offering visitors brochures with detailed descriptions of services, procedures and specific benefits from them. These "guides" are likely to be read while traveling on the metro, buses and while waiting, and will increase the likelihood that the client will not forget to return to the salon. You can also make a special promotion to attract new visitors. So, you can offer the client to distribute several brochures to friends and relatives, and upon their presentation, make a discount, both to new visitors and to the person who brought new people to your salon. And whether new customers will become permanent will depend on the quality of the services provided and, of course, your price list.

Publications in magazines

The feasibility of such advertising will depend on many factors. So, if you pay for the promotion of an article about massage with a link to your salon in a serious publication, your salon should have more than a solid advertising budget and be located in the capital. It makes no sense to advertise a salon located in a city with a population of 100 thousand people in Cosmopolitan, moreover, such advertising will cost you almost more than renting a room, repairing it and purchasing equipment. Local publications are advisable if you are sure they have a sufficient number of readers from your potential target audience.

Other

Carrying out price promotions

Carry out various promotions, give discounts when ordering and paying for several massage sessions at once, make “bring a friend” discounts, as described above, and this is guaranteed to keep old and attract new customers. Be sure to inform as many people as possible about this: for example, if you are conducting a large-scale campaign, it would be advisable to pay for advertising in large communities on social networks, organize the distribution of flyers. If the action is regular and not so large-scale, post information about it on your website, in the VKontakte group and on Odnoklassniki.ru, etc.

What advertising methods don't work for a massage parlor

1. Radio and TV advertising. Such advertising will be at least somewhat justified if your salon opens in a small town, and is advertised on city resources, which do not charge a colossal fee for the announcer's ad or creeping line. Otherwise, you risk spending a lot of money on the creation of videos, lyrics for radio, their regular scrolling in the media. The likelihood that these investments will pay off is practically zero.
2. Some large-scale outdoor advertising tools: glowing boards, video billboards, advertising on transport, banners. If the budget of your salon allows the development of a layout for a bigboard and its "publication", this will be quite enough. The rest of the measures require significant investment, but bring little benefit.