Opening a pet supplies store has its own specifics. The list of documents is different from what is required to launch a regular retail outlet. In this article, we will figure out how to collect a complete package of documents and arrange a business correctly.

What documents are needed to open a pet store: make a list

The first thing to do is register a pet goods store as an individual entrepreneur or LLC. The choice of the form of activity depends on the scale of the business. For a department in a shopping center or a small stationary store, it is enough to issue an individual entrepreneur, if you plan to open a larger retail outlet, choose an LLC.

Selecting the OKVED code

For both forms of activity, you will need to specify oKVED codes ... Choose the codes you need based on the assortment of the outlet. According to the latest updates to the classifier, the following will work:

• 47.76.2 Retail sale of pets and pet food in specialized stores
• 46.11 Agents involved in the wholesale of agricultural raw materials, live animals, textile raw materials and semi-finished products
• 46.19 Agents involved in the sale of a universal range of goods
• 46.21 Wholesale of grain, unprocessed tobacco, seeds and feed for farm animals
• 47.19 Other retail sale in non-specialized stores
• 47.73 Retail sale of medicines in specialized stores (pharmacies)
• 47.74 Retail sale of medical products, orthopedic products in specialized stores
• 47.78 Other retail sale in specialized stores
• 47.89 Retail trade in non-stationary trading facilities and markets of other goods
• 47.91 Retail trade by mail or on the information and communication network Internet

We issue additional permits and licenses

You have registered your business. For the trading activity to be legal, you need to obtain a number of documents. The specific list depends on the products presented in the store.

• If you sell pet drugs, flea collars, and medicated feeds, you will need a pharmaceutical license.
• To sell animals, you will need a veterinary certificate and other permits, which are issued by the State Veterinary Administration (local authority).
• Sanitary and Epidemiological Station and Fire Department permission.
• A patent from the licensing chamber is not needed for this type of activity.

How to choose a room for a store

The main thing here is location. It is good if the premises are located near the metro, there are residential buildings nearby. A great option - on the ground floor of a residential building or in a shopping center visited. With the right advertising and a good range of products, you can win the trust of pet owners and build a customer base.

The area of \u200b\u200bthe premises for a pet store must be at least 50 - 70 m2 ... If you do not plan to rent a warehouse separately, you will additionally need a place to store goods (10 - 20 m²).

When selling animals, you will need a room of 150 m². So you can divide it into zones: food, medicine, related products and aviaries and aquariums.

How much does it cost to open a pet store from scratch: approximate calculations

• Paperwork
• Premises rental and renovation
• Purchase of equipment and showcases
• Purchase of goods. If he plans to sell animals - also for their maintenance
• Employee salary
• Advertising

On average, at the initial stage, 2'000'000 - 3'000'000 ₽ will be required. If you plan to create a website and promote it in search engines, the costs will be higher.

The pet products industry has taken a huge step forward over the past three decades. More recently, people put newspapers in trays and fed their pets with porridge, and today on the shelves of pet stores you can find a wide variety of products - from complete food to claw pads. And what is typical, the demand for these products is only growing.

Why do aspiring entrepreneurs want to learn how to start a pet store from scratch? The main reason is the size of the market: half of Russian citizens have one or several animals. If we take into account that in the same Moscow the average owner spends up to four thousand rubles a month on the purchase of pet supplies, then we can fairly reliably assess the prospects and benefits of this business.

Business features

Of course, animal feed, fillers and accessories cannot be considered essential goods. However, experience shows that owners cannot do without them either: if their financial situation worsens, they would rather deny themselves another new thing than buy a cheap or low-quality product for a pet.

At the same time, people rarely go to the other end of the city for the same food: the majority of citizens buy similar goods in stores with a wide range of conveniently located nearby. Also, the choice is influenced by the qualifications of the sales staff, the opportunity to receive professional advice and the availability of the most popular medicines on sale. Thus, today's consumers are more likely to prefer a format that allows them to solve all problems in one place.

In addition to a significant market volume and high demand, the interest of entrepreneurs in the sale of goods for animals is explained by other important advantages:

• Considering how much it costs to open a pet store, this business can be considered one of the most affordable trading activities for newbies;
• Despite the abundance of similar outlets, in almost every city there are areas where you can profitably place another store;
• The economic situation has practically no effect on demand. Cats and dogs are hungry regardless of stock prices or exchange rates;
• To sell feed, fillers and other consumer goods, you do not need to issue any permits and licenses;
• For the animal lover, this business brings not only material satisfaction, but also aesthetic pleasure.

At the same time, this business is also not without its drawbacks. An entrepreneur should know what difficulties he may face:

• To create a profitable retail outlet, you need to sincerely love animals, have special knowledge and experience in keeping pets;
• On the question of how to open a pet store, step-by-step instructions recommend hiring the same enthusiastic people as sellers. Finding them is not easy;
• The business is characterized by low profitability and high sensitivity to the average check amount. Any mistakes instantly lead to losses.

Which pet store format to choose?

"I want to open a pet store, where to start?" In search of an answer to this question, an entrepreneur first of all must assess his strength and material capabilities: the existing formats of points differ significantly in scale, capital intensity and complexity of doing business. They are classified as follows:

1. Stall. It is advantageous to install such a retail outlet on busy streets, near stops, especially if there are no capital buildings nearby for a store. Due to the lack of space, the assortment consists only of popular products;
2. Convenience store. It is best to open a small pet store somewhere in a residential area, in the path of local residents. The assortment includes several common types of feed, fillers, shampoos, a few accessories;
3. Supermarket. It looks like a full-fledged outdoor supermarket with a wide range of products. It is believed that this format is relevant only for large cities with a population of more than 1 million people;
4. Full format store. Here you can find food of all categories, hygiene products, a variety of accessories for cats and dogs, products for aquarists and rodent owners, as well as animals, birds and fish themselves;
5. Zoological Center. If resources allow, a businessman can concentrate in one place all types of goods and services for pets - a shop, clinic, veterinary pharmacy, beauty salon, hotel;
6. Special shop. In large cities, where there are many owners of one type of animals, you can open a specialized store in which only these pets and goods for their maintenance will be presented;
7. Online store. As a rule, businessmen with little capital want to open an Internet pet store from scratch. But animals cannot be sold through the site, and the sale of drugs requires a license for a real outlet.

The assortment of the pet store

What to trade in a pet store? It all depends on the location of the point of sale and its size: it is clear that in the stall on the outskirts only popular goods will be in demand. If a businessman is going to open a medium-sized store and counts on an intensive flow of customers, he should include the following items in the assortment:

1. Products for dogs:

• Toys, balls, bones, flying saucers;
• Clothes and shoes;
• Treats, biscuits, bones, sticks, teeth cleaning treats;
• Vitamins and nutritional supplements;
• Carriers, houses, sun beds, mattresses;
• Cosmetics, shampoos, combs, trimmers, scissors, nail clippers;
• Bowls, feeders;
• Diapers, diapers, hygiene bags;
• Collars, leashes, muzzles, harnesses, medallions.

2. Products for cats:

• Dry, wet, medicinal, canned food;
• Trays, fillers, scoops, diapers, deterrents;
• Toys, mice, balls;
• Treats, pads;
• Vitamins and nutritional supplements;
• Cosmetics, shampoos, combs, slickers, trimmers, clippers;
• Houses, sun beds, playgrounds, scratching posts, carriers;
• Bowls, feeders, auto feeders;
• Medicines and remedies for fleas, ticks, worms;
• Collars, harnesses.

3. Products for birds:

• Food for parrots, canaries;
• Toys, swings, mirrors;
• Treats, mineral stones, vitamins, sand and gravel;
• Cages, feeders, drinkers.

4. Goods for rodents:

• Food for squirrels, rabbits, rats and mice, hamsters, guinea pigs, chinchillas, ferrets, degus;
• Toys, wheels, balls;
• Treats, grain sticks;
• Fillers, sawdust, hay, sand, trays;
• Cages, houses, drinkers and feeders, bowls, bathing suits.

5. Goods for fish, lizards and turtles:

• Everyday food for reptiles;
• Aquariums, terrariums;
• Compressors, thermometers, heaters, lamps, filters;
• Water care products;
• Ground, stones, decorative figures;
• Books and reference books, CDs with materials about animals.

When composing an assortment, you need to thoroughly think about the advisability of introducing animals into it. First of all, these sales will be sporadic, and therefore they will not bring significant profits. In addition, the hamsters, fish and birds trade are characterized by high risks associated with the possibility of illness and even death of pets. Finally, in this case, it will not work to open a pet store from scratch with minimal investment, since special equipment for keeping animals is ten times more expensive than ordinary display cases. But if the entrepreneur is not afraid of these difficulties, it is better to limit yourself to the most common pets, such as:

• Puppies and kittens of different breeds;
• Hamsters, rats, guinea pigs, chinchillas;
• Canaries, budgerigars;
• Freshwater aquarium fish, turtles.

How to register a pet store?

Trade in Russia is allowed only after the registration of the company with the tax authorities and insurance funds. The form of ownership should be determined before opening a pet store: step-by-step instructions recommend simplifying this task and giving preference to individual entrepreneurs. If the business idea does not involve the provision of veterinarian services or animal grooming, the following OKVED codes should be selected:

OKVED codes of a pet store

The choice of the taxation system can significantly affect whether it is profitable to open your pet store from scratch: with a low profitability of the business, you have to save every ruble. The entrepreneur has the following options:

• UTII. Allowed for objects up to 150 m². Tax amount - 1450 rubles;
• PSN. Allowed for objects up to 50 m². Tax amount - 5,000 rubles;
• USN. For a store with a turnover of 1 million rubles, the tax amount is about 15,000 rubles.

After receiving the certificate of registration of SPD, you should start preparing the accompanying documentation. What you need in order to open a pet store:

1. Permission to place a store from Rospotrebnadzor;
2. Conclusion of Rospotrebnadzor on compliance with sanitary rules;
3. Conclusion of the State Fire Inspection on compliance with fire regulations;
4. Permission to place a store from the local administration;
5. Production control program;
6. Sanitary treatment agreements;
7. Ventilation sanitation contracts;
8. Garbage collection and lamp disposal contracts;
9. Work clothes washing contract.

For the sale of feed, accessories and fillers, no other documents are required. But the state controls the implementation of any types of pets stricter:

• For animals bought in the city, you need a veterinary certificate in the form of No. 4;
• For those brought from other regions - veterinary certificate No. 1.

What else an entrepreneur who is going to open a business may face: a pet store, which has medicines, medicinal shampoos, flea and tick remedies, preparations for strengthening hair and claws, will have to be licensed. Among other things, in order to obtain a license, an entrepreneur or director of an LLC must have a pharmacist or veterinarian diploma, as well as more than three years of professional experience. The document is valid for five years and costs 7,500 rubles.

Where is the best place to open a pet store?

If an entrepreneur is not going to open an Internet pet store from scratch, then he will definitely need a well-located premises. For large retail outlets with a wide range of goods and animals themselves, it is advisable to choose a place closer to the center: firstly, the traffic here is much more intense, and secondly, for the sake of good food or a rare pet, people are often ready to come from the outskirts.

There is no need to doubt whether it is worth opening a pet store in a residential area: everyday food, fillers and other little things, many customers try to buy closer to home. Of course, we are not talking about a room in the depths of the block: here you also need to look for places with high traffic. For example:

• On the road from stops and metro stations to residential buildings;
• In the vicinity of veterinary clinics;
• Near large shopping centers and supermarkets;
• At the entrance to the local market.

Finally, it is advisable to consider the prospects for opening a pet store in a local mall. The rental price here is slightly higher, but a constant flow of potential buyers to the outlet is provided. In addition, the entrepreneur does not have to spend time and money preparing the premises for work.

How to prepare the premises?

Most likely, the premises will have to be put in order. An exquisite design for a pet store is not needed, since every free meter here will be occupied by the product. But at the same time, the retail space should look cozy and comfortable, and therefore it is better to use pastel shades and natural materials in the design of the hall.

For a small pet store in the "At Home" format, an area of \u200b\u200b50 m² is enough. When arranging the premises, you should remember not only about the standard requirements for retail outlets, but also about the specifics of the business for the sale of pet products. What you need to open a pet store:

• The room should have a separate entrance. If its area exceeds 100 m², a second emergency exit will also be required;
• The presence of large display windows seems to be an undoubted advantage for promoting a retail outlet;
• Like any retail facility, a pet store must have a warehouse and a bathroom for employees;
• To eliminate unpleasant odors, store ventilation should provide at least five-fold air exchange in the room within an hour;
• If animals are kept in the hall, it is necessary to provide for the possibility of maintaining a normal temperature when the heating is suddenly turned off;
• When trading animals, the optimum illumination level is 200 lux. Too much light can be uncomfortable for pets.

Pet shop equipment

The assortment largely determines how much money is needed to open a pet store: standard commercial equipment is sufficient to sell feed, fillers and accessories, while selling animals requires the purchase of expensive aquarium racks and climate-controlled cages. So, if the store will only present products for pets and popular medicines, the entrepreneur will have to purchase:

Pet shop equipment

Position	price, rub.	Quantity, pcs.	Amount, rub.
Retail store equipment
Metal shelving	4900	6	29400
Perforated shelving	3300	4	13200
Shelf hooks	15	50	750
Economy panel	1900	4	7600
Economy panel brackets	110	50	5500
Glass showcase	9600	4	38400
Glass counter	7100	8	56800
Seller counter	5600	2	11200
Libra	2100	1	2100
Refrigerator for drugs	19500	1	19500
Other small inventory	5000	1	5000
Office equipment
Computer	22600	1	22600
Multifunction device	10600	1	10600
Telephone	1400	1	1400
Online checkout	13500	2	27000
POS terminal	28500	1	28500
Other equipment
Security alarm	23500	1	23500
Fire alarm	22500	1	22500
Fire extinguisher	2800	2	5600
CCTV	17900	1	17900
Ventilation	43500	1	43500
Air conditioning	32000	1	32000
Lounge furniture	5000	1	5000
Wardrobe	3600	1	3600
Filing Cabinets	3700	1	3700
Microwave	3500	1	3500
Electric kettle	1900	1	1900
Buyer's corner	2700	1	2700
Bathroom equipment	16500	1	16500
A uniform	1000	4	4000
Warehouse rack	3500	1	3500
Stationery	–	–	6000
Total:			474950

Pet shop workers

No entrepreneur will be able to simultaneously work with suppliers, solve administrative issues and trade. Therefore, before starting a pet store from scratch, the instructions advise you to hire several employees, including:

• Seller. Accepts and releases goods, makes settlements with agents of suppliers and buyers, puts products on display windows;
• Shop assistant. Thanks to veterinary education, she can select medicines for the client and tell about the intricacies of keeping and treating pets;
• Cleaning lady. Provides cleanliness on the territory of the store, if necessary, puts in order the shelves and showcases;
• Accountant. With a small turnover, an entrepreneur can use online services or hire a part-time specialist.

Of course, sellers should be honest, friendly and sociable. But, in addition, each of them should treat animals well, if possible, have the skills of keeping pets. To organize a shift work schedule, a small pet store will need:

Pet shop employees

Products and suppliers

By the time of opening, the pet store must be filled with goods. It is not necessary to clog storage rooms with feed and fillers, but there should not be empty spaces on the windows. Where can you buy products:

1. At local wholesalers;
2. From local trading companies;
3. From official distributors;
4. From suppliers from other regions via the Internet;
5. Directly from manufacturers.

Obviously, contracts with wholesale companies must be concluded before opening a pet store: the Internet, specialized publications and directories can facilitate the task of finding their contacts. It is more profitable for a small outlet to cooperate with a couple of suppliers offering a wide range of products: it is easier to choose the required volume of goods and get a discount. A large store should have several partners - this will allow finding the best delivery conditions and the best prices.

Manufacturers will have the most favorable price proposals. If you can't come to an agreement with them directly, you can look for their representatives in the city. The main suppliers of the store will be distributors Mars and Nestle: their assortment includes dozens of brands of well-known and popular feeds.

It is advisable to buy animals in nurseries of your own and neighboring cities: here the businessman will be provided with all the necessary documents. In addition, you can accept pets for sale from local breeders and fans of raising fish, birds, hamsters, rabbits, cats and dogs.

How to attract buyers to a pet store?

Suppose an entrepreneur decided: “I want to open a pet shop”, found a suitable premises, registered a business, and even managed to buy a product. After that, he has to solve another important task - to attract buyers to his outlet. In order not to waste your money, you need to thoroughly think about the store's advertising campaign. What tools can be used:

1. Come up with an interesting name. It should be funny, memorable, unambiguously hinting at the profile of the pet store;
2. Install a backlit sign visible from a distance. In addition to the name, it can depict stylized silhouettes of animals or prints of their paws;
3. Add a pavement sign to the sign. There is no need to mention half of the assortment on it - just a couple of names of promotional goods and a picture with an animal;
4. Showcase design. It is worth placing bright (but not gaudy) banners on them. If the store has aquariums or cages, you can put them by the window;
5. Arrange a festive opening. To make this day remembered by local residents, you can hold an action, organize a lottery or give gifts;
6. Put up advertisements in the elevators of neighboring houses. In order not to damage property, you should contact an advertising agency that has the appropriate permission;
7. Distribute leaflets and flyers. Materials should be distributed in busy streets near the store. You can also put them in mailboxes;
8. The outlet site is not needed. But if the owner delivers goods to his home, he will need;
9. It is also optional to create groups on social networks. On the other hand, this tool is free, and therefore should not be neglected;
10. Be active in city forums and in local communities. In this case, you will have to gain credibility with visitors by advising them on various issues;
11. Arrange promotions and sales. To prevent these events from going to waste, you need to inform local residents about them in advance by all available means.

How much does it cost to open a pet store?

How much does it cost to open a pet store from scratch? It all depends on the size of the outlet and the price category of the goods presented in it. The most significant expenses for an entrepreneur will be associated with the formation of a commodity stock:

Investing in a pet store

To reliably find out if it is profitable to open your pet store from scratch, you also need to estimate the regular monthly costs of the business:

Regular pet store expenses

Pet shop profitability

If you are going to open a pet store from scratch, you need to find out the capacity of the local market. In this case, the entrepreneur will come in handy. Below are the calculations for a specific situation:

• You need to count how many families live within a 1 km radius of the store. Let's say there are 12 nine-storey buildings nearby with 216 apartments in each;
• We can tentatively assume that one family lives in the same apartment. This means that we are talking about a population of 2,592 families;
• According to statistics, 55% of citizens keep animals. Therefore, the number of potential buyers is 1425 families;
• Among them, 25% are pensioners who feed the animals with cereals and tear newspapers into the stalls. Excluding these thrifty owners, 1,070 families will remain in the district;
• To exclude those who buy food from supermarkets or via the Internet, you need to divide this number in half. 535 potential clients will remain;
• According to the same statistics, the average owner spends 1,700-2,100 rubles per month on a pet. Therefore, the expected revenue of the store will be 1,016,500 rubles.

How to determine if it is profitable to open a pet store in a given area? To do this, you will have to calculate the approximate sales volumes for each product category:

Pet Shop Monthly Sales

Category	Margin,%	Share of sales,%	Turnover, rub.	Costs, rub.	Profit, RUB
Stern	30	55	559075	430058	129017
Excipients	50	20	203300	135533	67767
Care products	60	10	101650	63531	38119
Medication	80	10	101650	56472	45178
Accessories	100	5	50825	25413	25413
Total:		100	1016500	711007	305493

Knowing how much it costs to open a pet store from scratch, you can calculate the expected profitability of the business and estimate the return on investment:

The payback of the pet store

Pet Shop Franchises

For a beginner, mastering the pet food market on their own can be challenging. In this case, the support of experienced entrepreneurs, which involves buying a franchise, will come in handy. The terms of cooperation include:

• The right to operate under a well-known trademark;
• Recommendations on how to open a pet store from scratch, a business plan;
• Contracts with reliable suppliers or direct deliveries from the franchisor;
• Assistance in the selection and decoration of premises;
• Detailed guidelines on advertising and corporate identity;
• Mention in general advertising campaigns of the franchisor;
• Training of franchisee employees in trading rules;
• Assistance in obtaining a license and other documents.

How profitable is it to open a pet shop with a franchise? The most popular franchise offers on the Russian market have the following characteristics:

Popular pet store franchises

Name	Investments, rub.	First installment, rub.	Royalty, rub.	Payback
Beethoven	4500000–8000000	170000	not	12 months
Le'Murrr	700000–2700000	90000	not	12 months
Petburg	from 790000	95000–195000	not	12 months
Four paws	2500000–5000000	500000	100000	18 months

Conclusion

Opening a pet store is not among the top ten ways. However, this type of business will allow the entrepreneur to do what they love and enjoy working with animals. As for the profit, its value directly depends on whether the store has competitive advantages that are important for customers. These can be:

1. A wide assortment, including positions missing from competitors;
2. Courtesy and attentiveness on the part of the sellers;
3. Cleanliness, order and lack of odors in the store premises;
4. Strict quality control and product shelf life;
5. Professional advice on the maintenance and treatment of animals;
6. Possibility to order a specific product, delivery of heavy packages;
7. Price and commodity promotions, loyalty programs.

If you love animals, watch the quality of products and can serve customers with enthusiasm and experience, you can become the owner of a pet store! Start with our guide ...

Steps to take when starting a pet store:

• 01 | Find your niche
• 02 | Understand the cost
• 03 | Find a room
• 04 | Get licenses and insurance
• 05 | Initial equipment and inventory
• 06 | Sell \u200b\u200byour store.

Is there anything the British love more than their pets?

They affirm life by offering unconditional communication. They give us a purpose; something to take care of, communicate and look forward to meeting after work every day.

So it's no surprise that the money we spend on pets has been steadily increasing over the years. In fact, UK spending on pets and related products rose to £ 4.6bn in 2017.

This means there is a strong demand for pet-focused retailers. Unfortunately, this also means that the pet industry is very competitive.

Behemoth chains like Pets At Home are thriving, while online retailers, supermarkets and even pound stores are gaining traction, selling mass pet supplies at affordable prices.

However, a small business, in this case your local independent pet store, may well compete; finding its own market segment, supplying quality products and providing customers with the fully informed, customer-focused customer service that supermarket and store employees lack.

Find your niche

With independent pet stores facing such fierce competition from pet stores, supermarkets and discount stores, you will be able to carve out a unique place in the market that others have not filled.

Marketing research

To find out how you can offer something new, the first step is to do market research. Look at pet stores in your area and write down what they sell and what they don't. Why do people visit them? How can you be better?

You should also do some research on pet owners in your area. What kind of animals do they like? What are their criteria for buying food, equipment, etc.? What is their typical income and how much do they spend on their pets?

Try starting an online survey or focus group to find out.

Still not sure what your unique selling point should be? Try answering these questions to spark some pet shop business ideas:

• Would you like to sell live animals - along with the equipment, food, and accessories they need - or would you rather just sell pet supplies?
• Is there any animal that is in demand and that you know a lot about - for example, rodents, birds, reptiles or fish? Can you specialize in this animal by offering different types and / or an inventory of materials specifically tailored to their needs?
• Is there a particular type of product that is in demand but not in demand at other pet stores in the area, such as natural or premium pet food? Can you sell a wide range of products where others don't?

Along with the results of your market research, your own interests are also important. For example, no matter how popular reptiles are in your city, you will struggle to sell them as desirable pets if they make your skin crawl.

On the other hand, if reptiles are your favorite animal, customers will happily learn about them and buy them from you - after all, enthusiasm is contagious.

Need to Know: While pet shops in the UK are allowed to sell cats by law, this practice is discouraged by animal welfare organizations that are concerned about the living conditions and level of social interaction cats encounter in the store (pet stores are prohibited from selling dogs on similar grounds, and to prevent success on puppy farms).

Likewise, although some pet stores sell birds, many feel that the retail environment is not conducive to the welfare of these animals (with the exception of garden centers and specialty stores with aviaries). After all, there won't be enough room for them to fly in your store.

In general, we would advise sticking to animals that are suitable for cage and aquarium life, such as small mammals, reptiles and fish, to ensure you are selling happy, healthy animals and not be criticized for your practice.

To differentiate yourself even more (and possibly increase your income), you may also want to consider providing a pet-related service or experience from your store - provided you have the experience to do so. For example, you could:

• Offer pet grooming or pet grooming services.
• Conduct activities to care for specific animals. Encourage customers to bring their pets for fun items.
• Suggest a zoo-style zoo, interact with the animals in your shop for kids and families to love.
• Write and print your own animal care booklets and distribute them to clients.
• Bake or make homemade pet food or treats for sale.

Customer service is key

Pet parents are increasingly looking at the products they buy for their "fur babies" and are increasingly looking to make the most informed decisions when it comes to buying a pet.

With that in mind, customer service is just as important as any other product when it comes to running a pet store - and a warm welcome, a smile, and an informative chat with your customer can mean the difference between watching and coming home armed with everything you need to take care of yours. creatures.

So naturally, it is important that you are excited and know your pets and your products inside out. As with any niche you carve out for yourself, a personal, informed and friendly service will really help you compete with other stores and ensure repeat ordering.

Writing a business plan for a pet store

A business plan is a comprehensive document in which you must introduce your pet store, study how you will approach each aspect of its operation, and make predictions.

Writing a business plan is a lengthy process, but it will prove to be a valuable exercise - not to mention the fact that prospective investors or loan providers will want to see it.

To help you plan your pet store, Start Up Loans has created a free business plan template.

When it comes to the idea of \u200b\u200bpet store names, you need to make sure that you find something that clarifies your niche, reflects the tone of your business (for example, is it upper class, premium luxury, or more fun and friendly?) That is different from any other name. shops that your customers may have already heard and is easy to write, read and pronounce.

How much does it cost to open a pet store?

By no means a cheap startup idea, opening a pet store requires a significant investment. Your main expenses will be derived from:

• Rent of premises.
• Paying business tariffs (although facilitating tariffs for small businesses can help).
• Repair and renovation of your store.
• Purchase and restocking.
• Payment for utilities such as electricity, heating and water.
• Payment for insurance and licensing.
• When purchasing food and supplies, you need to look after any animals you sell.

It is difficult to determine exactly how much it will cost to launch a pet store, but in general you can pay from 10 000 before 50,000 pounds, to get started.

Of course, you don't have to pay this bill yourself; There are many funding options available for retail startups, from grants to angel investments and bank loans. Check out our guide to small business funding sources to learn more.

Find a suitable room

For any retail business, launching in the right place can mean the difference between success and failure - and pet stores are no different.

Ideally, you want to start in a location that ...

• Busy.Main streets and shopping centers are usually guaranteed to attract attention, but premises in these centers can be expensive. Visit the shopping streets and districts of your city and count how many people pass at certain times of the day, on certain days of the week, to figure out where you will get the largest share of the trade passing (which will most likely be your bread and butter).
• Has convenient transport links and / or nearby parking.You want people to travel to visit you as easily as possible.
• Located next to other pet stores.While it may sound counterintuitive, launching alongside competitors is actually a good strategy. With customers looking for pets and pet supplies already attracted to the area, you can take advantage of the marketing efforts of other pet stores by reeling them into your store instead.
• Has access to the vehicle.This will make it faster and easier for you to load and unload inventory into your store. It will also make life easier for customers who do not want to carry around heavy bags of food for long periods of time.

Decide if the space is right for your pet store

Of course, availability will always influence your decision. And while this unoccupied store may be in the ideal location, you should also consider whether the building itself meets your standards and expectations.

Consider:

• How much bigthis is? Any cages, tanks and chambers that contain animals should be at least one meter apart - is there enough space for this, plus all the products you sell?
• What kind facilitieshe has? Is there a toilet and a staff room? Is there enough storage space? Are heating, air conditioning, plumbing and electricity reliable?
• Is the building constructively reliable? You will want to find out if the building is energy efficient (does it have effective insulation and double glazing?) And if there is mold or dampness. Is there a chance that the building could be flooded in bad weather? You don't want to put your animals at risk.

Remember, your space should be warm, well-lit, and inviting. Pet stores can have a reputation for being cramped and filthy, and you don't want to play that stereotype - for the benefit of both your customers and (if you sell pets yourself) your animals.

Pet Shop Tip: If you are selling animals, pay close attention to the ecological needs of each species and make sure you fully meet their needs. Fish and reptiles, in particular, can require very specific temperatures, lighting and environments in order to thrive.

Similarly, keep animals that thrive in social interaction, such as rabbits, gerbils, and guinea pigs, in pairs or small groups (and encourage customers to buy more than one if they don't already have one).

Get licenses and insurance

To open a pet store where you can sell live animals, you need to get a specific a pet shop license from your local authority, which will provide you license only if you fulfill their requirements and prove that you can take care of your animals and run a safe store.

These requirements fall under the Domestic Animals Act 1951 and are as follows:

• Accommodation:the cages, tanks and enclosures in which you keep your animals must be of a comfortable size, the right temperature, have the right lighting, have adequate ventilation, and be clean.
• Food and drinks.Animals need to be fed and drink their right food as often as they need. They should also be regularly contacted and reviewed.
• Age:mammals must reach a certain age before they are sold.
• Health:you must take all possible measures to prevent the spread of infectious diseases and conditions among your animals.
• Emergencies:you must have proper procedures in place in case of an emergency in your store, such as a fire or flood.

Remember: Pet Shop Licenses operate in for one year, therefore you will have to pay to renew it every 12 months... The amount of this annual fee can vary greatly depending on what the local government charges - some cost as little as £ 20, while others cost over £ 400. In 2014, it was reported that the average fee was £ 131.86.

Your local authority has the authority to inspect your store - or send a veterinarian to inspect your store - at any time.

If the inspector ever discovers that you are in breach of the terms of your license, it may be revoked and you may face legal consequences, such as:

• Fines up to £ 500.
• Refusal to maintain a pet store for a certain period of time.
• Imprisonment for up to three months.

In other words, if you plan on playing background music in your store - whether it's atmospheric forest sounds or the UK pop chart - you'll need photographic Performance Limited (PPL) .

Other legal regulations to be aware of:

UK law states that you cannot sell animals to animals under the age of 12 - this may result in the revocation of your license. Therefore, if you have reason to doubt that the client is quite old, be sure to ask for proof of age.

Similarly, selling your pets in in public places, on the the street or at market is also a criminal offense, so be sure to keep them in your store.

Pet shop insurance

To minimize the risk of costly legal problems, you need to get the right insurance coverage.

Some insurance providers offer a package of covers specifically designed for pet stores - it's worth looking for one and making sure the policy covers you for every possible case.

Your package must include:

• Civil liability insurance.
• Product liability insurance.
• Employer liability insurance (if you hire staff).
• Equipment cover.
• Building insurance.

Pet Shop Tip: Maintaining a high level of care and keeping animal welfare at the forefront is extremely important when running a pet store.

Rather than treating your animals as just stock for sale, you should treat them as your pets; making sure they are well-fed, clean, stimulated and comfortable at all times.

You also have a responsibility to make sure they stay healthy, so be sure to negotiate conservation with a respected local veterinarian, who can see your animals if they are not feeling well.

Initial equipment and inventory

First of all, you need to supply your store shelving and put out islands, that showcase your products effectively. You will also need counter, through which you can accept payments.

You will also need telephone (plus a business phone number) so customers can call you with any questions.

If you sell live animals as well as supplies, you need to make sure you have first-class, spacious reservoirs, cells and fences for them (quality is crucial here - you want your animals to be comfortable and happy, and your business won't be popular if they aren't). Remember, animal enclosures must be at least one meter apart.

Apart from housing, you will also need your own supply products - such as cleaning equipment, food, toys, grooming tools and accessories - to take care of the animals while they are in your store.

Accepting payment at your pet store

It goes without saying that you will not be successful in business if you cannot accept customer money. Thus, the system electronic point of sale (EPOS) - complete with cash register and monitor, barcode scanner, card reader, receipt printer and EPOS software - will be an important addition for you.

To process and accept payments, you will also need commercial bank account and trading account, where the clients' money will be kept until their bank approves their payment and is transferred to your business account.

Buying animals for sale

Buying animals for your store comes with a responsibility. It is true that many disapprove of selling pets from stores, but this is often because many pet stores buy cheap livestock from battery farms that mistreat their animals (or even cruelty).

We advise not to fund battery breeders, but instead buy from reputable ethical breeders, who treat their animals with the respect and respect they deserve, while still raising happy, healthy animals that will keep your customers satisfied.

You can even choose a set of ethical criteria that your breeders must meet in order to provide for you.

Pet Shop Tip: Don't talk to a breeder until you've visited them and understand how they work firsthand. Remember to always check the health of the animal before you buy it.

Once you've found the ideal breeders, use your market research to buy a small number of animals that you know are popular in your area.

Over time, you will get a clearer picture of which animals are selling well. Remember to take notes every time a client asks about what species you don't have - if enough people ask for it, you'll know you should look for it.

Buying pet supplies for sale

To supply your store with pet food, equipment, grooming products, and accessories, you'll need to find products from a reputable (and affordable) wholesale pet store supplier.

The products you choose to store will depend on your niche, but don't fill your store to the brim with your first order (this will cost you a lot of money and can lead to a lot of product losses - a seller's nightmare).

Instead, get some basics and see what's popular. You can place a new order every week or two weeks; capitalize on what sells well.

For example, if your natural pet food flies off the shelves, try purchasing a different brand or more flavors. If your rhinestone collars are popular, get them in several more colors.

Pet Shop Tip: Look for wholesalers with minimum order quantities that work for you. You don't want to waste money and space on thousands of devices simply because your vendor requires it.

Remember that no matter what your market research tells you, you cannot predict what will sell and what will not with high accuracy. So, get ready for an element of trial and error here.

To find the right wholesaler (for products) or breeder (for animals), try:

• Research local farms and find out if they breed and sell pets.
• Do a simple google search for options.
• Ask colleagues in the pet industry for recommendations.
• Find out where other pet stores in your area get animals or food.
• Use an online forum to ask pet stores to rate their favorite breeders and / or suppliers.
• Visiting pet exhibitions to meet with wholesalers.

Sell \u200b\u200byour pet shop

Here are a few key marketing techniques to start with:

Launch site

Every small business should have a sleek, well-designed website with effective SEO (Search Engine Optimization).

You can even give your website a broader appeal by writing and sharing blog posts about choosing pets, caring for animals, your favorite products, and more.

Building a website may seem daunting, but don't worry - you can hire freelance web designer or use tool for creation websites (usually no technical experience is required). You can find the right website building tool by filling out our free comparison form.

As your business grows, you may want to sell pet products and supplies online through your website, opening up a new sales channel for your brand.

Be visible on Google

When someone googles “pet stores in [your city]” or “pet stores near me”, appearing in Google Local Pack results, where Google lists the top local businesses along with their contact details, hours of operation, and any reviews, it can work wonders. ... for your clarity.

To appear, you first need to register with Google My Business (GMB). This is a free service where you can get the information you need about your store.

Even if you don't include it in your local package (no guarantee), having a GMB profile will still make your store details more understandable to potential customers - and make your business sound and professional.

Social media advertising

The great thing about pet store marketing is that you have a key item - animals - that resonates with a lot of people. Social media in particular is full of animal lovers.

You can also use social media to share specials, advertise your key services - like events or events you can host - and even run contests. Social media is an opportunity to get creative and truly hone your brand's voice - so have fun!

Try traditional advertising

Keep in touch with customers

Sending regular emails to your customers is a great way to get them involved in your store; especially if you share special offers and updates about your animals and products, as well as information about what the business is doing.

A CRM (customer relationship management) system can help streamline this process, personalize emails and newsletters, automate submissions, match customer data, and more. Just be careful about what the GDPR regulation means for the way you create and manage your contact list.

Try flyers

It's as easy as writing and printing flyers about your store and posting them in the mailboxes of local homes.

In your flyers, you will want to clarify what your business is doing, write about any offers or deals, list any special experiences or services you use, and provide contact information and, crucially, your store address. Flyers need to be well thought out and meet professional standards, so it's worth seeking help from someone who knows the design; maybe even a freelancer.

You can print them yourself at minimal cost, or, if you prefer to run a larger campaign, have another organization run you for a higher fee. Royal Mail offers this service.

What's next?

While the pet industry provides fantastic opportunities for business growth, it is also quite saturated and competitive.

However, if you remember to store food wisely, care for animals, serve customers with passion and experience, and benefit from an excellent USP, you have great potential for success.

By following the instructions in this guide, you'll be ready to go soon. Good luck!

* Calculations use average data for Russia

700,000 rubles

Initial investments (mini-market)

200,000 - 300,000 ₽

20-25%

Profitability

From 6 months

Payback period

Pet shops have been and remain one of the most popular ideas for small businesses, with which small retail outlets can still oppose themselves to large chains. What does it take to open a pet store?

Your own pet store is perhaps one of the most popularbusiness ideas that comes to mind for aspiring entrepreneurs. Starting a small pet store requires a relatively small investment, and the business itself is simple to organize and run compared to many other types of small business.

Resilience to crises is considered one of the main advantages of pet stores over other types of retail. Surprisingly, it’s true that it’s easier for owners to cut back on their own food expenses than switch them to cheaper food for their beloved pet. Therefore, the unstable situation in the Russian economy is easier for pet stores than for other types of retail.

How to register a pet store

The most convenient organizational and legal forms for opening a pet store are IP and LLC. There is no consensus as to which form is preferable. But for newcomers in business who do not plan to work on a large scale and engage in wholesale sales, the best option is an individual entrepreneur. The fundamental difference between these two options is that in the event of debt obligations, all personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is solely responsible for the authorized capital of the legal entity, which is 10 thousand rubles (50% of which may be the funds of the project initiator, and the second half - the funds of the attracted investor).

The IP opening procedure does not require much time and money. Detailed information on registering an individual entrepreneur can be found in this article. It is recommended to choose a simplified system (STS) as a form of taxation. An application for transferring it (by default, you are assigned a general taxation system) is submitted along with registration. If you are going to conduct only retail trade, then upon registration you will be able to select the OKVED code 47.76.2 "Retail trade in pets and pet food in specialized pet stores".

As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:

47.19 Other retail sale in non-specialized stores

47.73 Retail sale of medicines in specialized stores (pharmacies)

47.74 Retail sale of medical products, orthopedic products in specialized stores

47.78 Other retail sale in specialized pet stores

47.89 Retail trade in non-stationary trading facilities and markets of other goods

47.91 Retail trade by mail or on the information and communication network Internet

47.99 Other retail sale outside pet shops, stalls, markets

53.20.31 Activities of courier delivery by various modes of transport

Earn up to
RUB 200,000 a month having fun!

Trend of 2020. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

To open a pet store in the selected room, you will need to obtain permission from the SES and fire supervision. Also keep in mind that in order to sell medicinal products for animals, that is, veterinary products, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to the sale of feed and other pet products, the sale of which does not involve licensing.

If you intend to trade in animals, you will also need appropriate veterinary certificates. All animals presented in the pet store must undergo a veterinarian examination, as a result of which a certificate is issued, which confirms the absence of diseases in animals.

Choosing the format and location of the pet store

You should start looking for premises even before the registration of an individual entrepreneur, since registration is carried out within 3 days, while finding a place may take more than one month. First, decide on the format of your store. There is no clear classification of those, but conventionally, several types of outlets can be distinguished.

kiosks and small pet shops of a counter type with a narrow range. The most common pet store format. Most often these are retail outlets with a minimum area (10-15 square meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.

pet shops with a wider range of pet supplies - counter-type or self-service shops with a larger area (usually from 20 to 70 square meters), where not only consumer goods can be sold, but also rare and expensive feed, animals, veterinary drugs, etc.

highly specialized pet shops - shops focused on a certain type of animal, for example, for goods for lovers of aquarium fish, amphibians and reptiles, shops for rare and expensive food, etc. Pet shops with a narrow assortment are found only in the largest cities of the country, in small cities such points are unprofitable.

For the most part, pet supplies take up little space, so you can easily place a fairly wide range of them on an area of \u200b\u200b20-30 squares. The amount of rent will depend on the region, location, area, room conditions, traffic and many other factors.

Average lease of commercial premises of various sizes in Russia, rubles *

* according to the analysis of ads on the Avito website as of 20.03.2019

The place must meet several requirements:

convenient location;

proximity to busy roads (and preferably a veterinary clinic);

high cross-country ability;

lack of competitors nearby.

Ready ideas for your business

Before you start looking for premises, study the density of competition in your city using services with online maps. As a rule, it will be highest in the city center, but new sleeping areas may lack pet stores.

The most difficult thing is for single pet stores to coexist and compete with chain stores: prices in the latter will be much more preferable and entice customers. But networkers are mainly concentrated in the largest cities in the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are in chain stores - that is, those that have 2 or more retail outlets. Moreover, a little less than half of this number (423 points) falls on large retail chains, numbering 20 or more pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains in the city.

Ready ideas for your business

In addition to the area, the location of your pet store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (SEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of the emergence of competitors from among the networkers, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a point in a shopping center: pet owners can enter it along with their pets. This is important if you are also going to sell clothes for dogs that need to be tried on before making a purchase.

When choosing a place for a store, study the traffic (traffic is calculated on weekdays in the morning, afternoon and evening, as well as on weekends at different times). The presence of direct and indirect competitors, their assortment and pricing policy are also taken into account. If all conditions are satisfactory, a lease agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not settle down in the old place. Good seats are usually not empty.

How to correctly form the assortment of a pet store

Convenient location is undoubtedly a plus for your pet store, but far from the only condition for its success. People have to find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. These are food and various delicacies, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. In addition, clothes and furniture for pets are in good demand (mainly houses for cats, scratching posts and dog beds).

What exactly will be included in this or that product category, which brands to choose and which price category to focus on depends on the area where your outlet is located. In this case, the preferences of the inhabitants of the area and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which feed will "go" and which will not, as well as to analyze how many bird, fish or rodent lovers live in your area.

In part, a rough picture can be obtained by carefully studying the range of other similar pet stores located nearby, but this does not always work. As entrepreneurs themselves note, in one area of \u200b\u200bthe city, for example, dogs of large breeds may prevail, and in another - small ones (however, here a relationship can be established. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection and apartment buildings, whose residents usually have small animals), residents of one area prefer to keep birds, and residents of another - rodents ...

Ready ideas for your business

Generally speaking, in the first place in popularity among domestic animals among Russians are cats and dogs, there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Rodents and birds are much less common. Feed and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not prevail, but also occupy some significant share of the assortment. They can be a competitive advantage if the rare pet lover comes to you looking for something that he could not find in other pet stores in your area.

Pet products in high demand:

dog food;

food for cats;

cat litter;

insect and tick repellent (including collars);

shampoos for animals;

"bones" and other delicacies, toys;

ammunition for dogs;

carriers for cats, cages, etc.

The most popular items in the pet store are pet food and litter. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won't earn much on them, since the mark-up on them is less than on other positions.

Therefore, the optimal ratio between feed and accessories in the assortment of the outlet is 50% to 50% or even 60% to 40%. For feed, again, preferences may differ, therefore, at the very beginning of work, do not try to save money on the purchase of goods by purchasing feed in large packages immediately. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of positions). Let in the first weeks you have to travel more often to buy goods at a wholesale base or contact suppliers, but you will not accumulate illiquid assets, which will be difficult to get rid of later. You can also consult the suppliers on the selection of the assortment of the pet store, having found out the list of the goods most bought from them.

To identify the preferences of your customers, do not forget to ask your store visitors what pets they have, what food they prefer. Offer them services for purchasing large packs of feed on order, which will be more profitable for them than buying feed by weight or in small packages. Keep in mind that large packaged foods are usually purchased by owners of adult dogs and large breed puppies. But cat lovers and owners of small dogs prefer to take food in small bags, because, in their opinion, in large bags it quickly disappears. Inside the pet store, observe the principle of separation of goods, showcases for cats and dogs should be decorated separately.

If your pet store is located in the city center, in a shopping and entertainment center (whose visitors are usually more paying) or close to a beauty salon for animals (in large cities there are also such specialized establishments), then you can also include a small number of products in the assortment of the premium segment - stylish clothes for small dogs of the Chihuahua, Toy Terrier, Pomeranian breed, unusual carrying bags, etc. But it is still better to bring these categories to order, offering customers to choose the things they are interested in from catalogs.

As for suppliers, it is better not to get hung up on the products of one company, but to buy products from different companies, choosing where the prices are cheaper and the range is wider. The shop owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on the best conditions.

Pet shop staff: requirements and salary levels

In a store that sells exclusively food and accessories, there are no staff requirements. However, if there is a trade in veterinary drugs, then you need to have a certified specialist in the field of veterinary pharmaceuticals with a higher or secondary veterinary education and work experience of at least 3 years. In any case, experience in sales and working with people is also highly desirable.

A pet shop salesperson should know almost everything about animals in order to help the buyer with the choice of food, medicines, vitamins and flea remedies. Since the majority of pet owners are amateurs, the salesperson should be able to promptly recommend to buyers the products their pets need, which are often forgotten by the former, for example, flea remedies - anthelminthics. Most often, the responsibilities of sales assistants in small pet stores are quite wide: they are involved in displaying goods, and working with the cash register, and advising buyers, and keeping order.

Pet shop employees are usually paid according to the salary plus percentage of sales. On average in Russia, judging by the advertisements on the website hh.ru, employers offer pet shop employees a salary of 27 thousand rubles.

In Moscow and St. Petersburg salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the pet store and the opening hours. Even two sellers are enough for a small pet store. It is possible to reduce the cost of salaries when the store owner himself becomes the counter. In addition to paying salespeople, you need to consider the costs of an accountant, who is best outsourced. For a wide format store, it is worth considering the separation of duties and the hiring of an administrator, sales assistants, a cleaner, etc.

Pet store franchises: pros and cons

Starting a franchise store can be a rewarding step not only for aspiring entrepreneurs, but also for those looking to save on purchasing. One of the key benefits of buying a pet store franchise is the ability to get discounts and networker privileges. Due to the fact that the chain buys large volumes of pet goods, it has a solid discount from suppliers. Often, distributors themselves open pet store chains.

Usually companies offer roughly the same franchise package. In addition to exclusive delivery terms, it includes assistance in the selection of premises and the formation of an assortment, rules for displaying goods, advertising materials, and a staff training program. Thanks to the franchise, it is much faster and easier to resolve the issue of documents for the sale of veterinary drugs and animals, since some of the papers are already in the parent company. Often, the franchisee has the opportunity to connect to a ready-made online store.

Since cooperation with a large company usually involves a large lump-sum contribution, not everyone is ready to go to buy a franchise. You should not attach excessive importance to the brand of the company. The most expedient purchase of a franchise will be only if there are pet stores in your city, and the network itself is popular with the population. Otherwise, a brand from another city for a local buyer will mean absolutely nothing.

We calculate the income and expenses of the pet store

What investments will you need to make in a pet store?

To open a small counter-type pet shop with an area of \u200b\u200b10 sq. meters in the region, 400-500 thousand rubles will be required. The opening in the format of a mini-market will require approximately 700 thousand rubles. If we talk about opening a pet store with an area of \u200b\u200b50 sq. meters, on average, it will take from 1.5 million rubles, and a large store with an area of \u200b\u200b100 square meters or more will need at least 2.5 million rubles.

Start-up costs, in addition to purchasing goods for a pet store, include repairs (the design of pet stores does not play a big role, therefore investments in this article are not large), racks, showcases, cash equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that large packaged feeds take up a lot of space. In order to save space, they are usually placed on the floor. Small packages of food are displayed on the racks, and various small items (toys for animals, medicines, treats, accessories, etc.) are displayed on the display case. It is also desirable to include 2 months rent in the starting costs.

For the purchase of commercial equipment for the premises of a pet store with an area of \u200b\u200babout 50 sq. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles, plus materials for marking each commodity item.

In practice, the daily revenue of small pet stores rarely exceeds 10-15 thousand rubles, while pet stores of a larger area can sell for 30-80 thousand rubles a day. The average mark-up for the products sold is 50% (depending on the product category, it can fluctuate between 35-65%). For the most popular items (popular food and toilet fillers), the margin is usually less (15-25%), and for less demanded items, it can sometimes reach 200%. The optimal inventory is determined by the amount of inventory balances in the amount of two months' proceeds at purchase prices.

It is easy to calculate that a store, for example, with an area of \u200b\u200b30 square meters, working with two employees and an outsourced accountant, will not go into a negative if the revenue exceeds at least 150 thousand rubles per month. The key costs of the main period will be employee salaries (about 90 thousand rubles, including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of formats, begin to pay off no earlier than six months later. The profitability of a pet products business is usually at the level of 20-25%.

According to the owners of pet stores, one should not hope for big profits from one point. Having decided on the assortment, having worked out the sales technology, having received the most favorable conditions from suppliers, entrepreneurs, as a rule, open the next similar store in another area of \u200b\u200bthe city. A good profit will be brought by at least three to five retail outlets located around the city.

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